From Growth Strategy to Execution, 4i’s New Forecasting Solutions Suite Can Cover it All

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4i’s Forecasting Services and Solutions Suite helps businesses align their decisions with future growth opportunities

4i, an industry leader in growth and foresight analytics, announced today the release of its new and improved Forecasting Solutions Suite, a groundbreaking set of tools designed to help businesses gain insight into, and execute against future growth.

The search for legitimate growth opportunities is becoming harder every year; executing and achieving growth goals is even harder. Quality forecasting has become a requirement for success in this environment: executives and managers require foresight into their environment and business to make the right choices. Yet, clients across all industries face consistent problems with forecasting for numerous business functions. Lack of accuracy, objectivity, and mathematical rigor are common. 4i’s Forecasting Suite addresses these issues across four key business needs, while improving accuracy by 20% or more and dramatically increasing efficiency.

1.    Strat4CastTM: Understanding the Future Landscape
a.    Questions Answered: Where is the market’s future growth? What are my strategic opportunities? Where will my growth come from? Which opportunities should I prioritize?
b.    Key Features: Long-term (5-10 year) forecasts of large, “strategic growth areas” such as categories, markets, consumer groups, and need states; driver based decomposition

2.    Brand4CastTM/Account4CastTM: Foresight into Your Monthly/Quarterly/Annual Sales
a.    Questions Answered: What should my sales/profit call be for my brand, account, business unit? How can I explain the impacts of my sales and marketing efforts on my call?
b.    Key Features: Business forecasting for financial planning, up to 24 months out, actualized and updated monthly to understand Year-to-Date performance vs. Year-to-Go expectations and gap to plan

3.    NP4CastTM: Setting the Correct Expectations on New Product Performance
a.    Questions Answered: How much volume will my marketing plan drive for my new product? How should my expectations change as I change product features?
b.    Key Features: Forecast new product sales (volume and value), based on product features and marketing support

4.    Demand4CastTM: Analytical Rigor for your Demand Plan
a.    Questions Answered: How can I update this in real time as my sales and marketing plans change? How can I push the demand signal to multiple levels in my supply chain?
b.    Key Features: Weekly SKU level forecasts using a driver-based model, moving beyond momentum based modeling to account for marketing levers and competitive impacts

4i is an established leader in Foresight Analytics, with 15 years of experience, more than 450 client projects, generating more than 50,000 forecasts. 4i’s unique blend of business consulting, mathematical modeling, and technology expertise creates a unique value proposition for clients looking to accelerate growth.    Average expected improvements: 25% better accuracy, 50% improvement in efficiency, and 25% lower forecasting costs.

4i’s experience generates tangible value for clients. On strategic engagements, 4i accelerates growth by 3% on average. On executional engagements, 4i cuts an average of $1million+ in operational costs. In addition, 4i increases operational efficiency of the management team by bringing consistency, transparency, and analytical rigor to the forecasting process. This enables executives and managers to “focus on the business, not the forecast”.    

“These solutions encapsulate our years of experience in in forecasting and business planning,” said Dr. Eugene Roytburg, Managing Partner at 4i. “At 4i, we have a long history of helping clients not only understand their business today, but helping them leverage foresight analytics to accurately see what the future holds.”

Email 4i today (info(at)4igrowth(dot)com) for a demo and workshop on how 4i Forecasting Suite can improve your business foresight.

About 4i
4i's forward-looking, predictive foresight analytics driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help companies realize unparalleled growth opportunities. For more information on 4i, please visit or contact Eugene Roytburg, Managing Partner at 847 964 9290 or at eugene.roytburg(at)4igrowth(dot)com.

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David Schutzman
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