Mediaplanet’s “What’s for Breakfast?” Campaign Unites Health and Nutrition Leaders

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With over two-thirds of American being either overweight or obese, educating the public on the importance of breakfast is more vital today than ever before. “What’s for Breakfast?” on newsstands today sheds light on how good habits first thing in the morning can improve families’ overall well-being and make them happier, healthier people.

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You don't need to eat a huge breakfast, but something healthy to give you energy to start your day.

Over 50 percent of adult’s skip breakfast altogether, while those who do consume breakfast are too often limiting themselves to carbohydrates, sugars and caffeine. There are a number of long-term negative effects of not providing your body with the fuel it needs first ting in the morning—including obesity, lack of productivity and overall discontentment. These bad habits often begin at a very young age, which is why this campaign highlights the responsibility of both parents and school to provide children with access to the nutrition they need first thing in the morning.

Cat Cora, star of The Food Network and the first ever female Iron Chef, graces the cover of the print campaign. In her guide to healthy, convenient breakfast, Cat shares, “You don't need to eat a huge breakfast, but something healthy to give you energy to start your day.” With four kids of her own, Cat stresses the importance of getting your kids involved in the breakfast conversation, "I tell them, ‘We all have to agree on what's for breakfast this morning.’ Then, they're more likely to sit down, eat, and enjoy it. Kids feel empowered that way."

The print component of “What's for Breakfast” is distributed within the Tuesday, August 30 regional circulation of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the New York, Los Angeles, Minneapolis, Chicago and DC/Baltimore markets. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “What's for Breakfast” was made possible with the support Academy of Nutrition and Dietetics, The Food Network’s Cat Cora, Keri Glassman, Produce Marketing Association, Partners for Breakfast in the Classroom, Bush Bros. Company, Silk, Canned Food Alliance, Elior North America, Chelan Fresh, NutriBullet, American Egg Board, American Pistachio Growers, Del Monte Foods, Arla Foods, Edgecraft and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Jamie Bradley
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