Purple renew partnership agreement with The Chartered Institute of Building (CIOB)

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Purple will continue partnering with CIOB to assist in delivery of their membership transformation programme.

We are proud to continue to stand alongside CIOB as they go through this transformation programme

Purple are proud to announce a continued partnership with the respected Membership body, the Chartered Institute of Building. The partnership is to support the delivery of a new membership management solution platform and experience. Following a rigorous market analysis, Purple assisted in identifying the right technology partner for CIOB and will now work alongside them to oversee the delivery of this exciting transformation.

The partnership will enable CIOB to deliver an organisational transformation programme that will allow its members to receive the best possible experience at all touch points within the CIOB.

CIOB’s decision to invest into the new solution was driven by two compelling events. Firstly, from a technical prospective, the current platform was ending support and needed to be upgraded. Secondly, the organisation had set out its ambitions for the next 5 years as part of their corporate strategy, it was clear that a platform fit for purpose to deliver against these ambitions was needed from the outset.

Alistair Sergeant, Purple CEO said “We are proud to continue to stand alongside CIOB as they go through this transformation programme. The benefits of all the hard work invested by CIOB will be realised immediately by both members and internal operations.”

The new platform is programmed to be live in Q1 2017. The existing systems will be fully integrated together to consolidate into one place. The transformation will see all systems (including membership administration, education and exams management, digital communications and enquiry management) delivered through one single platform. Core requirements of the solution include:

  • Contacts and Membership Management (CRM)
  • Education and Exams Management System
  • Financial Management and Direct Debit processing with integration of Exchequer Finance platform
  • Event Management
  • Upgraded members portal

Ray Ellison, CIOB, Director of Corporate Services “We had a significant need to upgrade our CRM but to deliver the requirements of our Corporate Strategy . We knew our ambitions were high for this program, but one thing was for sure, we didn’t want to take what we were doing now and replicate this. Delivering exceptional value back to our members had to be the priority. Working with Purple has allowed us to review our entire business processes to ensure we deliver the best possible experience for members and internal operations and put these in practice to support CIOB’s 5 year corporate strategy.”

Sergeant continues “Understanding the Membership Journey is a key part of this project. We have a solid reputation for understanding the professional membership space and knew our experience would help support CIOB’s ambitions. We had to really invest time in understanding how CIOB’s members were interacting with them, what the touch points were and then analyse how we best improve that experience. Then we had to look at internal operations as well and ensure everything fitted end to end.”

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