Mediaplanet Builds Excitement Atop Foundations of Insight with National Home Improvement Campaign

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August 30, 2016—Mediaplanet today announces distribution of its third cross-platform edition of “Home Improvement.”

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Ask how your family will use the property and make sure every aspect of the renovation has been considered

The print component of “Home Improvement” is distributed within Tuesday’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To export the digital version of the campaign, click here.

HGTV stars of “The Property Brothers,” Drew and Jonathan Scott, grace the cover of the print publication. In an exclusive interview, they discuss the most important aspects of a home remodeling project. “Ask how your family will use the property and make sure every aspect of the renovation has been considered,” they advise. “Last minute add-ons cost way more than planning in advance.”

Also inside, star of DIY Network’s “Kitchen Crashers” Alison Victoria shares her top tips for kitchen remodeling and DIY projects. When it comes to kitchen renovation Alison advises, “make sure you pick paint colors that you love. The same goes for hardware: It’s like putting on a pair of earrings or a necklace.”

This campaign was made possible with the support of Timberlane Inc., The National Association of the Remodeling Industry, PERGO, DalTile, Werner Co., Armstrong Ceilings, The U.S. Environmental Protection Agency, The National Association of Home Builders, Amerock, Lumber Liquidators and more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Rachel Bernstein
Mediaplanet
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