ICW Group Names Kristin Guthrie Vice President of Customer Experience

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Industry Leader to Help Fuel Company’s Continued Success, Expand National Footprint

Kristin Guthrie

A pioneer in the customer experience industry, Kristin has a proven background in strengthening brand choice and driving impactful improvement initiatives with strong financial results. I look forward to working alongside her.

ICW Group Insurance Companies, a group of property-casualty carriers, has appointed Kristin Guthrie vice president of customer experience. This is a new position for the company, and she will be reporting directly to Chief Operating Officer David Hoppen. Guthrie will oversee the development of a robust cross-functional team that will create and drive strategies to bolster the company’s commitment to delivering top-tier service across all customer touch-points.

“We are one of the most financially stable, and fastest growing insurance companies in the country,” said Kevin Prior, president and CEO of ICW Group. “As the company continues to expand its national footprint, it is imperative that we deliver an outstanding customer experience to our agents/brokers and policyholders. A pioneer in the customer experience industry, Kristin has a proven background in strengthening brand choice and driving impactful improvement initiatives with strong financial results. I look forward to working alongside her and am proud to have her on the ICW Group leadership team.”

Prior to joining ICW Group, Guthrie was vice president of customer experience at Honeywell Aerospace, a global Fortune 500 Company offering aerospace products and services for commercial, business and general aviation. In this position, she built a customer experience team from the ground up—increasing customer satisfaction, sales and marketing effectiveness and lowered overall cost-to-serve. Guthrie was also previously director of marketing and sales at Cessna Aircraft Company.

A recognized leader in the marketing and customer experience industries, Guthrie received the 2015 Customer Experience Impact Award—Outstanding Practitioner from the Customer Experience Professionals Association (CXPA), 2015 Female Executive of the Year—Bronze Stevie Award and the 2015 Summit International Marketing Effectiveness Award. She is a Certified Customers Experience Professional and a Certified SEO Master. Guthrie earned her Bachelor’s Degree from Kansas State University, and her MBA from the University of North Texas. She completed a Marketing Leadership Education Program (MLEP) at The Ohio State University.

Colleagues and customers can connect with Guthrie on LinkedIn at: https://www.linkedin.com/in/kristinguthrie and on Twitter at @marketingmite.

Find out what ICW Group’s customers are saying on its YouTube page: http://www.icwgroup.com/workers-compensation/testimonials/

About ICW Group
Based in San Diego, ICW Group Insurance Companies is the largest privately held group of insurance companies domiciled in California. Quoting more than $3 billion annually, ICW Group represents a group of Property, Auto and Workers’ Compensation insurance carriers, including Insurance Company of the West and Explorer Insurance Company. ICW Group is recognized nationally as an industry leader in helping policyholders achieve fewer and less costly claims, and is committed to meeting the needs of its policyholders and elevating the trusted agents and brokers who advise them. More information is available at http://www.icwgroup.com, http://www.twitter.com/ICWGroup, http://www.linkedin.com/companies/icw-group and http://www.facebook.com/ICWGroup.

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John Lopez
@ICWGroup
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