Brand on Santana Row Celebrates the Dacio - 10 Years of Design Precision

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Donald J Pliner is offering guests an opportunity to customize their own Dacio from September 1st through the 15th

Donald J Pliner, Santana Row, is celebrating 10 years of design precision with Custom Made. Beginning September 1st through September 15th, guests of Donald J Pliner, Santana Row will have an opportunity to customize their own Dacio, Donald J Pliner’s most popular men’s loafer. Not only will guests select from a range of materials and outsoles, contrast stitching and rubber pods to create the loafer that best suits them, but all Custom MadeDacio designs will be made in the mountains of Italy, where the shoe has been crafted since its inception.

On September 10th, Donald J Pliner, Santana Row will also host an all day, in-store event with Sisco Sintes and Matteo Marmeggi, the Donald J Pliner Men’s Design Team.

“Donald J Pliner is known for their exquisite materials and unique details,” said Sintes, Men’s Design Director. “Custom Made will give guests the opportunity to reimagine the Dacio in their own, unique way, utilizing the same superior materials and details that have made this shoe a style icon since its introduction in 2006.”

Additionally, from 2-4pm on Saturday, September 10th, 10% of all proceeds will be donated to Aryana Health Care Foundation (AHCF) Breast Cancer Care Program. AHCF provides the most advanced, innovative and comprehensive healthcare for free or at affordable prices to Northern California’s most in-need population.

For over 13 years, Donald J Pliner, Santana Row specialty store in San Jose has been an emblem of the brand’s heritage and continued importance, to the footwear industry and consumers alike. Often called the “Heart of Santana Row,” the boutique is Silicon Valley’s go-to footwear source.

Other events include:

  • Cocktails and Cobblery – Friday, September 9th from 7-9pm: Courtesy of MARZ premium vodka, guests will enjoy customizable cocktails with the launch of MARZ’s new flavors, while they custom make their shoes at Donald J Pliner Santana Row.
  • Fall Fashion Show – Saturday, September 10th from 12-2pm: Hotel Valencia will host a VIP fall fashion show, where the latest collection from Donald J Pliner is paired with looks from Santana Row designers, Franco Uomo, Ana Cecilia Ortega and San Francisco’s Project Runway Designer JAKE, plus more

To RSVP or for media inquiries about the event please contact Meryl Schrank at Donald J Pliner – meryl(at)donaldjpliner(dot)com or 646-827-8539.

For media inquiries related to Santana Row, please contact Kelley Weaver at Melrose PR Kelley(at)melrosepr(dot)com or call 310-260-7901.


The Donald J Pliner Company was founded in 1989 by distinguished footwear designer Donald J Pliner. The brand is known for its combination of fashion, fit and comfort that embodies each design. The company’s products are sold nationwide in select specialty stores and upscale department stores. The collection is also available at the company's retail stores and on


Santana Row, a 647,000 square foot mixed-use development in San Jose, CA, is Silicon Valley’s premier destination for shopping, dining, living and working. Santana Row features over 70 shops, 20 restaurants, a boutique hotel and movie theatre. In addition to the dynamic retail & restaurant collection, Santana Row offers 615 luxury rental homes, 219 privately owned condos and 65,000 square feet of Class A office space. Santana Row is a property of (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit


Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 96 properties include over 2,800 tenants, in approximately 22 million square feet, and over 1,800 residential units.

Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 48 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit

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Meryl Schrank
Donald J Pliner
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