Lawyer Turned Entrepreneur Celebrates First Anniversary of Following His Bliss

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Matthew Litt went from full-time practicing attorney to corporate historian when he resigned from a prestigious law firm to start Bashful Buffalo American History Co.

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"I always clung fast to Theodore Roosevelt's quote: 'By far the greatest prize life has to offer is the chance to work hard at work worth doing.'"

It took attorney Matthew Litt years before he could leave the practice of law to start his own corporate history firm, The Bashful Buffalo American History Company. Now, just one year after taking the entrepreneurial leap, he gets to spend every day doing work that he loves.

The Bashful Buffalo writes full-length biographies of law firms and other businesses, while also innovating other uses for a company's unique heritage. Litt started the company with the hypothesis that a company's own story was its greatest and most undervalued marketing asset - and that hypothesis has turned out to be correct.    

"I always clung fast to Theodore Roosevelt's quote," says Litt: "By far the greatest prize life has to offer is the chance to work hard at work worth doing." "I kept looking for a way to leave the frustration of legal practice behind to work hard at the work I considered to be worth doing."    

American History was always an avocation for Litt, he is the author of the bestselling book Christmas 1945 - the Greatest Celebration in American History. But figuring out how to turn that hobby into a full-time profession was challenging.

Bashful Buffalo applies the formula that led to the success of the book by combining the fundamentals of storytelling and persuasive writing to turn trivia and history into stories that resonate with everyone, even people disinclined to appreciate history. As Litt frequently tells clients: "Don’t just tell people you were Established in 1966 - develop your stories and tell them what you’ve been doing the past 50 years. Trivia is boring; stories are compelling."


For additional information on the release, or for questions involving lawyers in transition or heritage marketing, please contact us at MLitt(at), by phone (908) 902-7071, or through our website

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Matthew Litt, Esq.
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