Sokanu Releases New Ranking of Careers With the Highest and Lowest Degrees of Satisfaction

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Data indicates that salary alone can’t buy satisfaction.

"This data suggests that money doesn’t always make us much happier at work," said Saeid Fard, President, Sokanu. "The common denominator between the careers that ranked highest seemed to be creative expression, and a high degree of control.”

Sokanu, a career discovery platform designed to help people find their ideal career based on their personality traits, interests and abilities, released new data today that sheds new light on the satisfaction levels associated with various careers. The report can be found at https://www.sokanu.com/analytics/career-satisfaction.

Based on proprietary data collected from 46,000 participants from May 2015 to July 2016, Sokanu has developed a ranked list of careers with the highest and lowest degrees of satisfaction. The list of 300 careers are ranked on a scale of 1 to 5, with 5 representing the highest levels of satisfaction. The overall satisfaction scores are based on the average between the following satisfaction components: Personality fit, overall fit, interests, work environment, and skill utilization.

On Sokanu’s ranked list, all of the careers rating 3.5 of higher do not have a six-figure salary associated, with the exception of one: Chief Executive Officer. Here is the list of the ten careers that ranked highest in terms of career satisfaction (starting from highest ranked):
1.    CEO
2.    Film Director
3.    Author
4.    Singer
5.    Entrepreneur
6.    Art Director
7.    Filmmaker
8.    Career Counselor
9.    Industrial Designer
10.    Musician

All of the above careers received an overall ranking of 4.0 or higher (out of 5). “This data suggests that money doesn’t always make us much happier at work,” said Saeid Fard, President, Sokanu. “In fact, careers that don’t promise wealth often end up making us happier. All but one of the top-ten careers do not usually have six-figure salaries associated. The common denominator between the careers that ranked highest seemed to be creative expression, and a high degree of control.”

Here is the list of ten careers that ranked lowest (starting with lowest-ranked):
1.    Janitor
2.    Quality Control Inspector
3.    House Cleaner
4.    Retail Salesperson/Cashier
5.    Delivery Service Driver/ Food Delivery Truck Driver
6.    Bank Teller
7.    Food Server
8.    Financial Clerk
9.    Shipping/Receiving Clerk
10.    Barista

All of the above careers received an overall ranking of 2.2 or lower (out of 5). Customer service representatives and receptionists were not far behind, among the lowest ranking careers. While law was not in the top ten least satisfied careers, it only received an overall ranking of 3/5, indicating a relatively high level of dissatisfaction. “It’s interesting to note that low-ranking careers included law and finance, both of which have a much higher earnings potential than other low-ranking career categories, such as Food & Beverage or Construction,” said Spencer Thompson, CEO, Sokanu. “From this list, we can see that just as creativity and control make us happy, service positions often make us miserable, regardless of the salary potential associated.”

About Sokanu
Launched in 2013, Sokanu offers a career discovery platform to help people find their ideal career. The company’s mission is to fundamentally change the way people prepare for the workforce by helping them to find the career that is right for them and the unique path to getting there. Sokanu is already being used in more than one hundred schools and universities, including NYU, University of Nevada, University of Texas, University of Miami, and many others. Sokanu is based in Vancouver, BC and funded by top Silicon Valley, NYC and Vancouver-based angel investors in education technology, social networking and career psychology. Learn more at: https://www.sokanu.com/.

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Rebecca West

Saeid Fard
Sokanu
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