Ten Percent of Earth's Biodiversity Depends on Colombia's Water

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International NGO Rare Supports Water Conservation with Caracol Media Partnership & Joint Session at Stockholm International Water Institute’s World Water Week

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This is an excellent opportunity to showcase how well-targeted and creative investment products can help develop scalable and sustainable grassroots solutions to water security, alongside our partners in the ground.

Thirty-five million Colombians rely on the water sources found in the Andes Mountains. This diverse landscape is also home to more than 1,800 species of birds, nearly two million species of plants, animals, fungi and microorganisms, and ten percent of the planet’s biodiversity. And, it is the heart of Rare’s clean fresh water program.

To raise awareness around the dire importance of water conservation during international World Water Week, Rare is partnering with Caracol, Colombia’s largest media organization, to execute an in-country media campaign that illuminates the critical link between clean water resources and the health of the communities, animals and ecosystems that depend on them. This media campaign will run throughout World Water Week and will include a series of radio spots and a televised public service announcement.

In addition to the campaign in Colombia, Rare co-hosted a session on August 30th at the Stockholm International Water Institute’s World Water Week summit along with The Nature Conservancy and International Union for Conservation of Nature that engaged attendees in discussion around Rare’s Colombia program. The topic of the session, “Catalyzing Natural Capital Financing for Water Security, Management and Infrastructure,” aimed to catalyze a dialogue around the need to unlock financial streams for water security.

Manuel Bueno Vera, Rare’s Director of Sustainable Markets and key facilitator in Rare’s engagement with World Water Week noted, “This is an excellent opportunity to showcase how well-targeted and creative investment products can help develop scalable and sustainable grassroots solutions to water security, alongside our partners in the ground.”

To learn more about SIWI World Water Week 2016, please visit, http://www.worldwaterweek.org.

The goal of Rare’s clean, fresh water program in Colombia is to ensure cleaner and more reliable water supply for Colombians throughout communities like El Rincon. There, Rare works with partners and local leaders to encourage community participation in resource management decision-making and solutions for sustainable land-use and water conservation. See a powerful photo series by Jason Houston which captures the stories of the Colombian people and their water ecosystems and learn more about how Rare is partnering with communities in Colombia.

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ABOUT RARE

Ranked in the top 25 NGOs in the world by NGO ADVISORS, Rare is an innovative conservation organization that implements proven conservation solutions and trains local leaders in communities worldwide. Through its signature social marketing campaigns (called Pride campaigns), Rare inspires people to take pride in the species and habitats that make their community unique, while also introducing practical alternatives to environmentally destructive practices. Employees of local governments or non-profit organizations receive extensive training on fisheries management, campaign planning and social marketing to communities. They are equipped to deliver community-based solutions based on natural and social science, while leveraging policy and market forces to accelerate positive environmental change through programs in clean water, sustainable agriculture, and coastal fisheries. To learn more about Rare, please visit http://www.rare.org.

For more information and downloadable imagery, please visit our electronic press kit at https://www.rare.org/en-press-kit.

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Julie Langlie
Bullseye Communications
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