“HealthWell will have a coast-to-coast reach to help health and wellness companies achieve their business and communications goals,” said Herman.
Los Angeles, Calif., (PRWEB) September 13, 2016
Los Angeles-based health and wellness company HealthWell PR has opened a Washington, DC-area office to better serve the firm’s clients on the East Coast and worldwide. The East Coast office will be led by HealthWell vice president K. Pearson Brown, a native of the Washington, D.C. area, who relocated from Los Angeles.
HealthWell is helmed by entrepreneur Keith Herman of IPA Equities, who successfully launched numerous high-achieving ventures across various industries, including top technology public relations agency PMBC Group.
“Now HealthWell will have a coast-to-coast reach to help health and wellness companies to achieve their business and communications goals and advance our shared philosophy of providing products and services that help society achieve optimal health and quality of life,” said Herman.
HealthWell’s core services include business consulting, strategic partnerships, media relations, social media, blogger relations, thought leadership, content marketing, and event planning. Other services include branding, speaking opportunities, media training, press conferences and events. In addition to business and communication media services, HealthWell offers clients a benefit the firm terms “open source” networking, which includes connections to the firm’s resources and client base.
“We go beyond what is expected from an agency. Our agency is founded by business entrepreneurs who understand clients’ business objectives, whether it is raising capital or finding strategic partners. Our philosophy is that connection and collaboration are part of the success formula, and we pride ourselves in aligning our clients with our network,” said Herman. “When a client becomes part of HealthWell, they join our family of people, products and services that are making life better for others.”
Brown, who formerly served as vice president at PMBC Group, leads HealthWell’s public relations division. Brown has more than 20 years of experience, including as a senior director at leading global public relations firms including Allison + Partners, where she oversaw healthcare, consumer and technology accounts. She previously represented 21 Southern California Tenet hospitals along with numerous physician practices, medical device manufacturers and pharmaceutical and nutraceutical companies, and she has represented numerous national and global healthcare brands, including American Heart Association, Pharmavite/NatureMade, Vitamin Shoppe, American Physical Therapy Association, Crystalens, Ortho-McNeil, American Heart Association, Leukemia & Lymphoma Society, and Children Affected by AIDS Foundation.
HealthWell’s social media division is directed by Susana Plascencia, a social media expert with a specialty in developing cross-platform educational and brand management campaigns. Plascencia formerly created and executed strategic national digital media campaigns at Lucid Public Relations where she oversaw health and wellness, beauty and technology accounts including NASA, Montel Williams, The Laugh Factory, Planet Aid, First My Family, Medicine Mama’s Apothecary, Sea-licous, Vegi-licsous, and Mintigo.
Melanie Murphy, who joined the HealthWell staff in August 2016 as director of public relations, oversees client relations and media relations for health and wellness accounts. Murphy previously served as a branding and media consultant for global health and wellness companies including DripDrop Bariatric Advantage, Advanced ICU Care, IPC The Hospitalist Company, Metagenics, Brighter.com, DePuy Orthopaedics, Sit & Sleep mattresses, Tejava iced tea, and Concierge Choice Physicians.
Ronald Edward Wesley, PFS CNC CDS CEN PTPT, provides corporate and client related consulting services and advises clients and HealthWell staff on health and wellness matters. Wesley, CEO of Mind Body Soul Proactive Health & Wellness LLC, has a broad base of experience in nutrition, fitness, holistic health, wellness coaching, and biomechanics. He is a certified physical fitness specialist, certified nutritionist, a certified detoxification specialist, certified in exercise nutrition, certified in advanced bio mechanics as well as certified in neuroscience. Wesley has applied his 20 years of experience to help build the brands and success of companies such as Douglas Laboratories, Pure Encapsulations and Neuroscience Inc.
The company is headquartered in Century City with plans to expand its growing staff to new offices in fall 2016.