Unmetric Enhances ‘Discover’ Product Specifically for UK-Based Content Creators

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Enables creatives to explore historical branded content for events in the UK

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Discover allows content creators in the UK to better understand and plan content around distinctly British events like Wimbledon, London Marathon, Guy Fawkes Day, the BBC proms and Notting Hill Carnival.

Unmetric, the leading brand-focused social media intelligence company, has enhanced their latest product, Discover, to cater to content creators based in the United Kingdom. Discover enables brand content creators and strategists to research, ideate, and share new ideas with other team members in real time.

Launched a month ago, Discover is one of Unmetric’s three key products including Analyze and Track. Unmetric Discover addresses a major hurdle that marketers face well before they even start creating content for social networks: the need to consistently come up with new and compelling content ideas. Discover draws from a constantly growing database of historical and real-time content published by more than 55,000 brands on Facebook, Twitter, and Instagram. The product features three main components, all designed to help content creators and strategists discover and share engaging, relevant content ideas.

One of Discover’s prime features is Discover Topics. Content creators can explore topics around upcoming events such as holidays and celebrations, sporting events, concerts, award shows and more based on keywords or hashtags (e.g. Guy Fawkes Day, #Glastonbury). The latest cut of Discover displays topics specifically curated for the UK - from important days in the calendar like London Fashion Week and holidays like Boxing Day to events related to film, sports and fashion like the BAFTAs and the Barclays English Premier League.

“The UK has a rich history of sports, which is apparent when one looks at the events that generate the most passion and buzz from both fans and brands on social media. From Wimbledon and the Great North Run to the FA Cup final and London Marathon, sports are a firm fixture on the British calendar,” said Lux Narayan, CEO of Unmetric. “Discover allows content creators in the UK to better understand and plan content around these and other distinctly British events like Guy Fawkes Day, the BBC proms and Notting Hill Carnival.”

“With just a look at Discover’s events calendar, content creators can find new events which are relevant to the UK,” said Aswani Yeraguntla, Director, Predictive and Business Analytics for Unmetric. “Along with the name of the event, we also show how many brands have published content about the topic, and engagement metrics dating back to 2012,” he added. “A deeper dive also features share of voice by industry, a word cloud and other statistics across the year.”

Discover is open to anyone, and new users can automatically create and access a trial account using a valid company email ID. Discover pricing starts at $25/month. For more information and to start a trial, visit https://unmetric.com/discover/.

About Unmetric
Unmetric, the leading brand-focused social media intelligence company, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 55,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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