MacroPoint Receives Patent and Prevails in Protest By Competitor

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United States Patent and Trademark Office rejects competitor’s protest and issues MacroPoint valid patent for 3rd party tracking using mobile devices

Shippers, brokers and third party logistics providers use MacroPoint to track and trace shipments

Owning this patent for 3rd party tracking using mobile devices such as in-cab ELD devices and cell phones validates that the technology we are selling is worthy of patent protection and that it was invented by MacroPoint,

MacroPoint, creator of patented freight tracking software designed to give shippers, freight brokers, and 3PLs real-time visibility into their carrier networks, today announced that it has been issued a patent covering its innovative tracking technology. The Patent and Trademark Office issued US Patent No. 9,429,659 for “Machine or Group of Machines for Monitoring Location of a Vehicle or Freight Carried by a Vehicle” on August 30, 2016 after expressly rejecting a protest by a competitor that raised numerous possible grounds against allowance of the patent.

“Owning this patent for 3rd party tracking using mobile devices such as in-cab ELD devices and cell phones validates that the technology we are selling is worthy of patent protection and that it was invented by MacroPoint,” said Bennett Adelson, CEO of MacroPoint. “It gives our customers peace of mind that the technology they are deploying for monitoring the location of freight is not only best in class technology that delivers them a carrier visibility network that has been extensively adopted by carriers throughout the industry, but that it’s also properly licensed from MacroPoint. We are pleased that the United States Patent and Trademark Office rejected the competitor’s protest and issued us a valid and enforceable patent. We thank all of our customers who have supported us during this time period and supported and respected MacroPoint’s intellectual property rights for the technology that we’ve made a significant investment in.”

The United States Patent and Trademark Office decision to grant MacroPoint this patent in spite of the competitor’s protest further validates that MacroPoint’s industry leading load tracking capability is a game-changing technology that MacroPoint pioneered. The highly advanced MacroPoint solution has proven its effectiveness over a number of years by providing supply chain visibility to freight brokers and shippers. MacroPoint delivers to its customers the most widely deployed real time carrier visibility network in the segment as is evident in the number of companies that are enabling MacroPoint technology in their supply chain and truckload operations.

Through integration with in-cab ELD devices, trailer and container tracking systems, driver cell phones and TMS systems, MacroPoint provides complete freight visibility to 3PLs, brokers and shippers. MacroPoint’s proprietary predictive analytics software allows third parties the ability to manage their freight more effectively and efficiently by having real time location information for all their freight.

About MacroPoint
Headquartered in Cleveland, Ohio and founded in 2011, MacroPoint is the provider of a global freight visibility platform for shippers, freight brokers and 3PLs. MacroPoint’s patented, automated load monitoring and tracking software provides real-time load location visibility by using any cell phone, in-cab ELD/GPS device, or trailer and container tracking system. MacroPoint’s cloud-based solution enables location monitoring and tracking, delivery monitoring and event notifications, and exception management and predictive analytics capabilities. The SaaS platform is also integrated with a growing number of TMS systems, automating the entire process and eliminating the need for drivers to check in with dispatchers, and for shippers and brokers to check in with carriers. To date, over 800,000 drivers and millions of connected trucks are a part of the “MacroPoint Enabled” network. To learn more about MacroPoint, call 866-960-0328 or visit

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Susan Fall
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