FaceCradle Travel Pillow Surpasses 14,000 Backers on Kickstarter, Breaks $800,000 Mark as Record-Breaking Crowdfunding Campaign Enters Final Month

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The most-funded pillow in Kickstarter history continues to attract travelers yearning for sleep in economy class, with FaceCradle featuring five different comfort modes including “deep sleep” position

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FaceCradle has struck a chord with travelers around the world because the pillow solves an important problem for people whether they are leisure or business travelers.

Sales of the FaceCradle Travel Pillow continue to soar on the crowdfunding website Kickstarter, topping 14,000 backers and raising more than $830,000 during the first month of the campaign.

“We’re extremely pleased with how our travel pillow has taken off in popularity with travelers around the world,” said FaceCradle co-founder David Scrimshaw. “We’re seeing signs that this response will continue, especially among business travelers required to take cross-country or overseas flights in economy seating who would love to sleep but haven’t found a pillow that’s comfortable enough to make that happen.”

FaceCradle offers five sleep modes for travelers that provide multiple options for comfort, including a deep-sleep mode that simulates the natural horizontal sleeping position for the head – even while the traveler is seated in a vertical, economy-class seat.

The product’s popularity has made it the most-funded pillow of any kind in Kickstarter history. Travelers who have already tried FaceCradle describe it as “a real game changer” and an “upgrade to sleeping class.”

FaceCradle has an innovative internal support frame that’s hinged and splits into two sections – allowing travelers to lock the angle of five different pillow-settings to support their neck, head and chest. By attaching a harness support and anchoring it around the winged headrest on their seatback, passengers can adjust it to several different configurations that enable 180-degree use of the area in front of their seat to find their most comfortable position.

As shown in this Facebook video, which has gone viral with more than 30 million page views, FaceCradle’s comfort positions can conform to nearly any kind of seating situation aboard a plane, bus, train or even in a car.

As the video shows, the most common method of using FaceCradle is to loop its strap under and out over the top of the wings of the seat’s headrest – which means the strap will not interfere with any video screen that could be on the back of the passenger’s seat. In cases where the seat doesn’t have a winged headrest, Scrimshaw says it will typically be a budget airline that offers no video in the seats at all.

“In those cases where there are seats with video monitors but no winged headrest, which is the situation in less than 5 percent of long-haul flights, the traveler just needs to inform the passenger behind them that they’ll be using the FaceCradle…which means they won’t have to recline to sleep,” Scrimshaw said. “Usually people are more than happy to let you do that, especially when they hear you aren’t going to recline throughout the flight.”

Scrimshaw, an experienced traveler who has personally struggled to get sleep on long flights, says FaceCradle has struck a chord with travelers around the world because the pillow solves “an important problem for people whether they are leisure or business travelers."

FaceCradle is available at special introductory pricing for a limited time. To pre-order, visit the FaceCradle Campaign Page on Kickstarter.

Hairy Turtle Pty Ltd.
Hairy Turtle Pty Ltd. was founded in 2015 by two seasoned Australian Entrepreneurs, David Scrimshaw and Roz Ruwhiu. Scrimshaw, the founder of Australia’s most innovative company (awarded by Thompson Reuters) and the founder of market-leading Power Tool Brand, Ozito, has designed, developed and marketed more than 30 consumer products globally. Ruwhiu is a Head of TV Production for a leading advertising agency behind several award-winning commercials for some of the most famous brands. The two combined their experiences to create FaceCradle, designed to help travelers get a good night’s sleep. For more information, visit the company’s website.

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