Omelet and Smashbox Cosmetics Invite Fans into Famed Fashion Photography Studio Through Exclusive VR Tour

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World-renowned cosmetics company gives fans a 360° virtual-reality glimpse behind the brand for the first time ever.

Smasbox Cosmetics is the award-winning cosmetics brand born out of Smashbox Studios, the premier photo studio in Los Angeles.

Omelet (, the LA-based creative agency, announced its partnership today with Smashbox Cosmetics ( – the award-winning cosmetics brand born out of Smashbox Studios, the premier photo studio in Los Angeles. The partnership kicks off with a 360° virtual reality tour of Smashbox’s photo studios, giving fans a premiere glimpse into the cosmetic brand’s origins, products, and technology. The video will launch on 360°-enabled platforms including YouTube and Facebook. To watch Smashbox’s VR tour on YouTube, click here:

Smashbox Cosmetics was launched in 1996 out of Smashbox Studios’ need for dependable, long-lasting makeup for photo shoots. With their unique insight into the industry, Smashbox launched the full-fledged cosmetics company that’s since taken the beauty world by storm. The VR tour is launching in coordination with the new Smashbox Cosmetics website, which invites fans to take a deep dive into the brand’s conception.

“From a world renowned photo studio to a best-selling cosmetics brand, Smashbox clearly isn’t a company that’s interested in staying inside the box. Fortunately, neither is Omelet,” says Ricardo Diaz, Omelet’s Executive Digital Director. “The brand and the people within it are truly a creative force and our goal with this 360° VR tour was to invite fans into the famous Smashbox Studios for the chance to see how multifaceted the company is. We’re proud to be part of that process and look forward to what the future holds for our partnership.”

The video, shot on location at Smashbox Studios in Culver City, was designed to celebrate everything from the brand’s history and studio location to the people and products that make Smashbox Cosmetics great. The 360° tour features three behind-the-scenes photo shoots, where Smashbox reveals what goes into creating a beauty brand that’s worthy of its namesake and showcases the cosmetic brand’s new and one-of-a-kind lighting technology.

"It was a pleasure working with the Omelet team on this project,” said Davis Factor, Founder of Smashbox. “They truly captured the energy of the studio while creatively telling our brand story."

About Omelet:
Omelet is a fiercely independent, full‑service creative agency that works with progressive partners including AT&T, Microsoft, Ubisoft, and Walmart. The Omelet Studio division creates original content for both brands and its own networks.

About Smashbox Cosmetics:
Smashbox Cosmetics was born out of Smashbox Studios, the modern-day image factory in Los Angeles, CA. After founding the photo studios, brothers Dean and Davis Factor—great-grandsons of makeup legend Max Factor— were inspired to create a line that would meet the demanding needs of a professional photo shoot. Smashbox Cosmetics strives to make the exclusive inclusive while infusing the independent spirit of Smashbox Studios into the lives of women. Life is your set and every moment is a photo op. Smashbox Cosmetics puts the behind-the-scenes know-how of camera ready beauty into the hands of consumers worldwide.

Devin Desjarlais
Omelet Director of Communications

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Devin Desjarlais
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