Honoré will teach the basics of search engine marketing in a two-hour crash course, September 16th at 8:30 AM.
Atlanta, GA (PRWEB) September 07, 2016
The American Marketing Association’s Atlanta chapter has added a new marketing series to it’s 2016 lineup. Kicking off this new series is Kimberly Honoré, Vice President, Director of Search Engine Marketing at BKV, a full-service direct and digital marketing agency. AMA Atlanta’s marketing series will offer free marketing courses for members and the first topic for discussion is paid search. Honoré will teach the basics of search engine marketing in a two-hour crash course, September 16th at 8:30 AM.
Honoré has over ten years of experience in the interactive marketing world. She is well-versed in search management platforms, including Marin, and has worked for both B2B and B2C brands such as AT&T, Hubzu, Owners.com, DS Services, Wounded Warrior Project and March of Dimes.
Attendees can look forward to learning the following:
- Common SEM terminology
- How auctions work
- Ad formats and extensions
- Cross device bidding
- Best practices
- Tracking and reporting
Paid Search 101 will also explore major changes and new trends in the space over the past year.
This event is free for AMA Atlanta members and $35 for non-members and is taking place at the Georgia Pacific Conference Room in Atlanta. More information can be found on the event registration page.
BKV is an Atlanta-based full-service direct and digital advertising agency that specializes in using data-driven strategies that make brands work harder. BKV’s client portfolio includes local, national and global brands. The agency provides digital and traditional media services, as well as creative, web development, email marketing, CRM, SEO, social media, digital PR, direct mail, DRTV, database management, analytics and data modeling. For more information, visit http://www.bkv.com.