We are pleased to add another planned brand to our portfolio to be built alongside select sites of GP Express, our c-store and hospitality concepts will be complimentary to each other
Durham, North Carolina (PRWEB) September 01, 2016
The Guess Corporation will launch its planned hospitality venture, The Guess Bread Company in conjunction with certain sites for its GP Express brand. The Guess Bread Company will be an upscale dining experience. There will only be 20 tables per restaurant with two chairs per table allowing couples-only dining. Sandwiches, soups, salads, desserts, breads, cheesecakes and wine will be part of the menu for dine-in or take-out. The restaurant will have an open kitchen and bread will be baked fresh on-site. The Guess Corporation is launching the chain through its subsidiary, The Guess Bread Company, Ltd. GP Express sites will sit on seven (7) acres of land. GP Express units and The Guess Bread Company units will share real estate sites.
Operating partnerships are being offered for The Guess Bread Company as well as GP Express. The Guess Corporation plans to build 250 units for The Guess Bread Company over the next 18 months. Units will be built at an average cost of $3 million. The design for The Guess Bread Company was provided by Scott+Cormia. "We are pleased to add another planned brand to our portfolio to be built alongside select sites of GP Express, our c-store and hospitality concepts will be complimentary to each other," said Cutie Shrestha, Senior Executive Vice-President and Chief Development Officer for The Guess Corporation.
About The Guess Corporation
The Guess Corporation is a conglomerate based in Durham, North Carolina which began as a trader of diamonds and expanded into over 20 business areas since 2012. The company's projected revenue for 2016 is $250 Million and its asset base currently exceeds $100 Million.
Scott+Cormia is an Orlando, Florida based architecture and interior design firm that was founded by Ray Scott and Matt Cormia. The firm has an extensive design portfolio and has handled domestic and international projects for its clients. As a full-service firm, Scott Cormia provides complete project management including initial site planning and overseeing construction.