MicroAge Canada Partners with MailerMailer to Provide a Comprehensive IT Marketing Solution to Its 30+ Locations

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MailerMailer is providing IT marketing training and automation tools to over 30 MicroAge locations throughout Canada to help generate leads and boost sales.

MicroAge Canada has selected MailerMailer to provide automated marketing tools and services to their 30+ locations throughout Canada. Each location receives a detailed 12-month IT marketing template that they can customize, ongoing IT marketing action items through videos and guides, and webinars that contain step-by-step training to find new qualified leads.

MicroAge locations can also access a special edition of MailerMailer’s IT marketing platform, Presstacular, to publish informative blogs, security alerts, and email newsletters using a library of professionally written content. Presstacular enables IT companies to quickly and efficiently reach prospects and clients by providing a steady stream of relevant and high quality articles, white papers, guides, educational slide decks and checklists targeted to technology users.

The monthly content provides sales teams with specific talking points when meeting with clients and "leave behind" material to educate readers on technology issues. Live reporting enables team members to identify which prospects are the most engaged and likely ready for follow-up sales conversations. It also enables each MicroAge location to stay in touch with existing clients.

Raj Khera, Partner of MailerMailer, presented a detailed talk entitled, "10 Marketing Tactics That Will Drive More MSP Sales" at the MicroAge Innovation Conference in Montreal in April. This provided unique marketing strategies for business owners and executives to generate new business for their MicroAge locations.

According to MicroAge, "Leveraging the services and expertise provided by MailerMailer has allowed MicroAge locations to build and execute marketing plans in a simple and effective manner."

About MicroAge

MicroAge began its Canadian presence in 1981. Its locations are strategically placed east to west across Canada, reaching from Newfoundland to British Columbia. MicroAge builds strong relationships with its clients and partners allowing for the delivery of IT services and solutions that drive business success for their clients. By partnering with MailerMailer, MicroAge is providing each location the tools to promote growth and foster healthy client relationships. Visit http://www.microage.ca for more information.

About MailerMailer

MailerMailer provides content and tools for small IT companies to create and publish their email newsletters, security alerts and blogs instantly using a library of professionally written articles that they can edit. Content also includes white papers, guides, and slide decks for generating leads. The company also provides Curated Newsletters, a turnkey email newsletter service for businesses with little or no time to spend on marketing. Live reports show who is reading the content, what they are clicking on and who is likely ready for a sales call. Presstacular won the 2015 Gold American Business Award for Best New Product for Content Marketing. More information is available at http://www.presstacular.com and http://curatednewsletters.com.

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Christa Sutherland
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