Premium Retail Services Taps Nique Fajors to Lead Strategic Account

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Retail marketing firm hires seasoned interactive entertainment and operations veteran to lead key client partnership.

Nique Fajors, VP, Strategic Accounts

Nique’s entrepreneurial background and leadership experience will be invaluable in further delivering creative, strategic solutions for our clients now and in the future.

Premium Retail Services (Premium), a fast-growing retail marketing company, has announced the appointment of Nique Fajors as Vice President of Strategic Accounts. In his role, he will lead Premium’s partnership with one of the world’s top technology companies.

President of Client Services Dick Doyle says of the hire, “As Premium continues to grow quickly, we continue to invest in seasoned leadership. Nique’s entrepreneurial background and leadership experience will be invaluable in further delivering creative, strategic solutions for our clients now and in the future.”

Most recently, Fajors co-founded and led One Spear Entertainment, which launched the first mobile game titles for Shaquille O'Neal, Jet Li and Muhammad Ali. Additionally, the company’s first title was the first mobile game ever spotlighted on prime time television. Previously, Fajors was COO of VC-funded game publisher Vector Entertainment, launching Vector City Racers. Prior, he was VP of Marketing for Capcom Entertainment and Head of Sales and Marketing for Atari.

Of his new role with Premium, Fajors says, “Premium is a reflection of America – winner, risk taker, giver. I am thrilled to be a part of the company and its dynamic relationship with one of the globe’s most admired companies.”

Fajors was selected as a Time Warner Scholar at Harvard Business School where he received his MBA in General Management. He also holds a BSBA in Computer Information Systems from Suffolk University.    

Having lived all over the U.S., Fajors now resides in St. Louis, Missouri with his wife and three children.

About Premium Retail Services
Founded in 1985, Premium Retail Services provides assisted sales, training, merchandising, field marketing and more for retailers and manufacturers across all trade channels.

Headquartered in Chesterfield, Missouri – a suburb of St. Louis – Premium is comprised of thousands of employees covering all 50 states, Canada, the Virgin Islands and Mexico.

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Brian Cameron
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