We wanted to develop a new type of gas/convenience store under a country club format to cater to the ultra-rich consumers and we have done this with our planned GP Club
Durham, North Carolina (PRWEB) September 02, 2016
The Guess Corporation is launching a chain of ultra-luxury gas/convenience stores as country clubs with memberships required. The chain will be launched through the company's petroleum unit, Guess Petroleum and known as GP Club. GP Club will be the ultra-luxury brand for the ultra-affluent, while GP Express is the company's luxury brand for affluent consumers. GP Club will feature mansion-style designed buildings with a separate area of fueling. The four level buildings will include a steakhouse restaurant, business center, video-conferencing center, meeting rooms, suites for sleeping and resting, a medical clinic, a boutique selling select designer merchandise, a hair salon and the main level will house a convenience store with premium quality merchandise, fresh goods and a dining room. The GP Club will serve consumers who have applied for and become members. Ultra affluent households with a net worth exceeding $50 million will be the clientele for these units. Upon arrival, they will be greeted by a valet and a concierge/door man will assist them upon entering the building. While they shop, dine, meet or relax, their vehicles will receive full fueling and hand-washed and waxed to perfection. There will also be an on-site swimming pool and water park for members to enjoy. The design for GP Club was provided by Scott+Cormia, and the firm will also handle construction project management. Newmark Grubb Knight Frank will handle site selection.
Prospective members will pay an annual membership fee that gives them access to planned GP Clubs in the U.S. and internationally as they are built. GP Club will be their "home on the road". In addition, as a GP Club member, they will receive 24 hour emergency road-side assistance and around the clock travel concierge to provide support. Members will be issued platinum plated membership cards that allow them to charge all expenses using the card to their membership account with a monthly billing cycle. The company will also partner with various companies to offer exclusive benefits to members such as upgrades, discounts and exclusive access to entertainment events. "We wanted to develop a new type of gas/convenience store under a country club format to cater to the ultra-rich consumers and we will accomplish this with our planned GP Club,"stated Cutie Shrestha, Senior Executive Vice-President/Chief Development Officer for The Guess Corporation. The company plans to build 250 GP Club units globally over the next 36 months with a modest roll-out. In the U.S., there will be approximately two GP Club units per state, the initial planned list is as follows: Cary, North Carolina and Wilmington, North Carolina; Atlanta, Georgia; Columbia, South Carolina and Charleston, South Carolina; Orlando, Florida and Coral Gables, Florida; Nashville, Tennessee; Biloxi, Mississippi; Arlington, Virginia and Richmond, Virginia; Bethesda, Maryland and Potomac, Maryland; Greenwich, Connecticut; Beverly Hills, California. The company will announce more cities in the near future. The company will offer an operating partner program for GP Club and prospective operating partners will be allowed to own up to 40% of the unit, while the company's petroleum subsidiary will own 60% of the unit.
About The Guess Corporation
The Guess Corporation is a conglomerate based in Durham, North Carolina which began as a trader of diamonds and expanded into over 20 business areas since 2012. The company's projected revenue for 2016 is $250 Million and its asset base currently exceeds $100 Million.
Scott+Cormia is an Orlando, Florida based architecture and interior design firm that was founded by Ray Scott and Matt Cormia. The firm has an extensive design portfolio and has handled domestic and international projects for its clients. As a full-service firm, Scott Cormia provides complete project management including initial site planning and overseeing construction.