Excitement Builds Ahead of the Opening of Seafood Expo Asia 2016

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Buyers and decision makers from across the entire seafood industry to gather in Hong Kong for the latest product launches and to discuss key issues facing the industry.

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Seafood Expo Asia is the celebration of the world’s finest seafood and provides a taste of whats to come in the industry, as well as the opportunity to learn about upcoming trends and innovations.

Thousands of seafood buyers and suppliers from around the world will convene at the Hong Kong Convention and Exhibition Centre this week for the seventh edition of Seafood Expo Asia. Scheduled to take place from September 6-8, visitors from over 86 countries will have the opportunity to join lively debates, interactive masterclasses and networking events, while gaining crucial insights to help them grow their businesses in Asia.

Organized by Diversified Communications, the 2016 installment welcomes international exhibitors from 29 countries, including new exhibiting countries Portugal, Russia and Poland. With the aim of facilitating business opportunities between local seafood producers and trade buyers, this year’s exposition sees a total of 13 regional and national pavilions. Featured pavilions include those from Argentina, Australia, Canada, Chile, France, Turkey and the United States, and first-time participant the Hainan Province Aquatic Products Processing and Marketing Association of China.

“Seafood Expo Asia is not only a celebration of the world’s finest seafood, but also serves as a critical platform where fish and shellfish buyers from all sectors of the trade can experience what is new, plus hear about where the next big launch, major trend or key idea is coming from,” says Ms. Liz Plizga, Seafood Group Vice President for the event’s producers Diversified Communications.

“With the Asian seafood sector continuing to evolve and expand rapidly, the exposition provides a taste of what’s to come in the industry. It offers seafood professionals the opportunity to learn about upcoming trends and innovations through a program of informative seminars, engaging culinary demonstrations and product launches designed to inspire new marketing ideas and business strategies.”

To keep pace with the latest topics, attendees at this year’s event can hear from the industry’s leading experts on a wide range of seafood related issues from how sustainability is changing Asian markets to the emerging role of e-commerce in helping to grow regional seafood sales.

The 2016 edition features signature masterclasses and culinary demonstrations where distinguished chefs will demonstrate how to delicately prepare premium seafood such as crab, lobster and salmon. Visitors will learn how to source, handle, select and prepare these ingredients, gaining valuable tips that will assist them to better engage with their customers, thus enhancing the overall seafood buying experience.

In addition to these special events, Seafood Expo Asia will host a business matchmaking program enabling high volume buyers to search for products and suppliers, as well as pre-arrange meetings. Through this matchmaking online platform and concierge service, more than 70 business meetings took place last year, with a new initiative for 2016 being an importer incentive program where key importers have been invited from specific regions.

With product sourcing proving to be one of the most popular reasons for attendance, a returning highlight is this year’s Product Showcase where buyers can preview the newest and finest seafood products, condiments and culinary dishes in the Asian seafood market. Among visitors last year, the Product Showcase was one of the most influential resources in helping attendees identify which exhibitors to visit at the event. Showcased brands for 2016 include unique products from suppliers such as MEMMI, Cellmore, Errigal Bay, SeaWatch International, Tasmanian Seafoods, Bada Global and Seaprime.

Seafood Expo Asia 2016 is co-located with the fine dining and beverage exhibition, Restaurant & Bar Hong Kong. For the full events schedule and latest updates, please visit http://www.seafoodexpo.com/asia for details.
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About Seafood Expo Asia
Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s seventh edition takes place from the 6-8 September 2016 at the Hong Kong Convention & Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong. http://www.seafoodexpo.com/asia.

About Diversified Communications
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine and business management. The company's global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, India, Thailand and the United Kingdom. For more information, visit: http://www.divcom.com.

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Editor’s Notes
For media interviews or to request a copy of the photographs that accompany this announcement, please contact Janet Middlemiss on (852) 9195 7829 or at janet(at)jemworldwide(dot)com.

Hong Kong:
Janet Middlemiss
JEM Worldwide Limited
Tel: +852 2857 3832
Mobile: +852 9195 7829
Email: janet(at)jemworldwide(dot)com

USA:
Jonathan Bass
Diversified Communications
Tel: +1 207 842 5563
Email: jbass(at)divcom(dot)com

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Diversified Communications
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Janet Middlemiss
JEM Worldwide Limited
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