Robert Cameron, Senior Integrated Direct Marketing Strategist, Joins CohereOne as Partner

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Robert Cameron, an expert on integrated marketing for B2B companies, has joined CohereOne’s premier consulting team.

The three things I love to do are to analyze the client’s current marketing strategies and ROI; formulate innovative yet proven strategic recommendations; and deliver my recommendations along with a roadmap to achieving them.

Robert Cameron, an expert on integrated marketing for B2B companies, has joined CohereOne’s premier consulting team. Cameron possesses more than 30 years of experience in direct marketing, and he has held senior positions with direct marketing companies such as New Pig, JJ Keller, GNeil, and Seton Identification. He has successfully led the transformation from legacy catalogers to omnichannel marketers, and his services have resulted in multi-million-dollar revenue growth.

Cameron is an advocate of strong brand management and consistent messaging in acquisition, retention, and reactivation campaigns. He also emphasizes using analytics to measure ROI through an integrated program that considers every point at which a customer interacts with a brand. This requires building bridges between the online and offline marketing world.

Cameron said, “The three things I love to do are to analyze the client’s current marketing strategies and ROI; formulate innovative yet proven strategic recommendations; and deliver my recommendations along with a roadmap to achieving them. I also integrate silos to ensure that clients have a better understanding of the customer journey.”

Cameron’s method focuses on developing trusting relationships with clients. He then strives to help clients find a balance between customer acquisition, retention, and reactivation so that they experience increased performance through small improvements. “I often find that acquisition is the top priority and customer loyalty, where all the money is made, gets much less attention,” he said.

CohereOne President Tim Curtis said of Cameron’s arrival, “Robert brings a profound understanding of direct marketing strategies and how they work online and offline. He will consult with our clients to give them a holistic perspective of their customers and how to engage with them consistently as part of an omnichannel marketing strategy.”

Cameron is excited about joining CohereOne, saying, “Their team possesses a wide variety of skill sets and expertise as opposed to being tightly focused. That’s what excites me about this firm – I’ve got all these other folks who have specific expertise that I can bring to a client that I would otherwise have to outsource.”

Cameron joins a powerful team of consultants that continue to drive CohereOne’s rapid growth as the most capable omnichannel marketing agency in the U.S. CohereOne provides consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne and other members of its consulting team by emailing info(at)cohereone(dot)com or visiting http://www.cohereone.com.

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Lydia Miner-Voigt
CohereOne
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