One shouldn’t only be reactive to disruption, but you should do all you can to anticipate the disruption
London (PRWEB) September 13, 2016
Understanding your company's vision of future targets and goals is important with today’s ever-evolving markets, and to keep up, businesses must adapt their corporate strategy to this disruptive environment. Adidas is amongst the companies who understand how critical speed and agility are, and will be expanding on the details of their strategy at the Strategic Planning Innovation Summit, taking place in London this October 19-20.
Adidas is currently focused on reshaping their business model into a ’speed-to-market’ approach, where product planning, sourcing, supply chain and go-to-market operations can be implemented faster. Lillian Bautista, Director Strategy at Adidas who will be presenting at the event explains:
“One shouldn’t only be reactive to disruption, but you should do all you can to anticipate the disruption – be constantly scanning for disruptive threats in your competitive environment and have a strategic process that can take in new bits of market developments and adjust course if necessary”.
Bruno Duarte, Managing Director, Strategy at EE, who will also be presenting at the
Summit, has some unique insight into the issues companies are facing too:
“We need to do more than just analyze complex problems. A successful future demands the inspiration and mobilization of others to come on the journey.”
Lillian and Bruno will be discussing the challenges surrounding strategic planning alongside leaders from Google, Samsung, Weetabix, Liverpool FC, and Sky. Each will reveal how they are leading business strategies and practices to stay ahead of competitors in today’s increasingly disruptive market conditions on October 19-20 in London.
About Innovation Enterprise
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.
For more information on the event or to organise press passes please contact aopedare(at)theiegroup(dot)com