“Free Bikes 4 Kidz has a great brand and a great story. The opportunity to help them bring that story to new people, expand into new markets and, ultimately, put more bikes in the hands of more kids is a true privilege." - Gina Nacey, Adventure president
Minneapolis, Minn. (PRWEB) September 07, 2016
Free Bikes 4 Kidz, a non-profit organization geared toward helping kids ride into a happier, healthier childhood by providing donated bicycles to those most in need, has appointed Adventure Advertising as its agency of record.
Adventure Advertising, which is based in Minneapolis and has broad experience across the cycling industry, will team with Free Bikes 4 Kidz to expand the organization’s highly successful bike donation program, with a focus on raising awareness, increasing total donations and expanding the organization into new markets.
Since its founding in 2008, Free Bikes 4 Kidz has given away more refurbished bikes annually than any other organization, a total of more than 32,000. Working with a network of sponsors and supporters, the organization collects, cleans and refurbishes gently used bikes donated by the public, and then provides them to underserved families. They also provide a free helmet to every child who receives a bike.
“A wide range of research makes the case that keeping kids on bikes not only impacts their health in a positive way, but also improves their psychological wellbeing and performance in school,” said Terry Esau, Founder and Executive Director of FB4K. “Adventure’s experience and knowledge of the cycling industry, as well their passion for our mission, will be a major asset as we bring these benefits to more kids across the country.”
“Free Bikes 4 Kidz has a great brand and a great story,” said Gina Nacey, president of Adventure. “The opportunity to help them bring that story to new people, expand into new markets and, ultimately, put more bikes in the hands of more kids is a true privilege for us.”
Free Bikes 4 Kidz was founded in Minneapolis and has expanded into both Atlanta and Salt Lake City. For more information on the organization, or to inquire about volunteering or donating, please visit http://www.fb4k.org.
Additionally, interested parties from the cycling industry can speak with Free Bikes 4 Kidz at Interbike from September 21-23 by calling Terry Esau at 952.457.4858 to schedule a meeting. Adventure Advertising will also be attending Interbike and can be reached by contacting Luke Friedrich at 218.330.3877.
Built on the mission of infusing energy into active brands, Adventure Advertising’s hallmark is marrying creative talent, strategy and execution. Adventure’s experience in the cycling industry includes work with Park Tool, Chamois Butt’r, Kinetic, Moxie Cycling and Frog Bikes. More information is available at http://www.adventureadvertising.com.