BrightWave Recognized as Top Independent Email Marketing Agency by The Relevancy Group

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North America’s Leading Email Marketing Agency Cited in Buyer’s Guide as ‘Best of the Best’; Strong Platform Experience & Partnerships, Innovation, Data, Analytics & Technical Services Drive Firm Ahead

BrightWave in the Leaders Ring

BrightWave continually proved themselves to be 'the best of the best'.

BrightWave announced today it has been named a leader among email marketing agencies by The Relevancy Group in its second annual Email Agency Buyer’s Guide and ranked the highest among independent firms in its Leaders Ring.

The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, commended BrightWave, stating, “BrightWave is an excellent choice for data-driven organizations that seek an agency partner with strong strategic, creative and analytical capabilities."

“This report is excellent validation of our team’s expertise and is proof of our ability to make measurable business impact for our world-class client roster,” said Simms Jenkins, Chief Executive Officer of BrightWave. “We are honored to be recognized by The Relevancy Group for our team’s passion and laser focus on ensuring clients achieve their business goals.”

The report praises BrightWave on many levels, including these key strengths:

BrightWave was the Highest Ranked Independent Email Marketing Agency in the Relevancy Ring’s Leaders Quadrant

It surpassed its peers due to its high ranking in Client Satisfaction and Platform Expertise as well as Quality of Agency Presentation & Services Expertise. This evaluation was made up of over 400 data points for each agency participant.

The Relevancy Group report said, “BrightWave has been named to the Inc. 5000 fastest-growing companies for five consecutive years. With their blue chip client base and a long record of success in the space, BrightWave has earned its reputation by working on complex data-driven marketing campaigns.”

They found that “BrightWave is an excellent choice for data-driven organizations that seek an agency partner with strong strategic, creative and analytical capabilities.”

BrightWave Excels Where Data Meets Dollars: Data, Analytics & Technical Services

The report stated, “Data technical services and integration is an area where BrightWave got very high satisfaction marks from their clients,” and included BrightWave’s ability to retain expert, tenured staff and quickly adapt to new data realities.

The research highlighted how BrightWave expertly merges data and creative, stating that “their data-driven customer-centric approach and creative treatments were some of the best that we encountered in our analysis.”

BrightWave Delivers on Innovation, Approach, Thinking & Execution

The Relevancy Group cited BrightWave’s use of proprietary technology, research and personas to develop segmentation and campaign journey plan, which TRG stated “was very thorough.”

They also called out key areas of differentiation that showcase BrightWave’s approach to content, social and mobile:
“BrightWave expertly utilized adaptive real-time content to drive geo-personalization that also incorporated relevant social feeds into the email creative.” TRG added that “their approach to testing and device content optimization was rigorous.”

BrightWave Customers are Raving Fans: “Best of the Best”

BrightWave led the independent email agencies with the highest satisfaction rates and received especially high scores in the areas of account management and customer support, where clients reported “easy, immediate access” to resources that “resolved issues completely in a timely manner.”

According to the report, the agency’s customers were effusive about the level of partnership they feel with BrightWave and expressed deep loyalty and appreciation for the high level of service they receive. One long-term client remarked that BrightWave continually proved themselves to be “the best of the best.”

Experienced Experts —Well-Equipped to Work with Blue Chip Enterprise Clients

The Relevancy Group remarked, “With their blue chip client base and a long record of success in the space, BrightWave has earned its reputation by working on complex data-driven marketing campaigns.”

They noted BrightWave’s specialized nature and ability to successfully incorporate into omni-channel efforts: “Although they are email-centric, they understand how email fits in with all channels.”

Platform Expertise & Most Official Partnerships

The Relevancy Group states, “Official partnership implies a level of access and cooperation with the platform provider that wouldn’t exist without the official partnership. In this category, BrightWave leads with nine official partnerships.”

They added that BrightWave is “tech agnostic. They have a large partner ecosystem but work with their four primary partners, Adobe, IBM, Oracle and Salesforce…Email marketing agencies were scored on the number of relationships that they had with the largest ESPs…BrightWave earned the top score of 5.”

Additionally, the report found that “BrightWave tended to have partnership structures with email enhancement applications, i.e. data hygiene, adaptive content, and tended to build them into the marketing plan without steep set-up fees or protracted implementations.”

More information on these findings is located at: and the full report is available on The Relevancy Group’s website :

About BrightWave

BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing and eCRM programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, Mattress Firm and Phillips 66. For more information, please visit

About The Relevancy Group

Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omni-channel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process. Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.

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