Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Data, Media and Technology Disruptors and Innovators to Gather, Speak at DMA’s &THEN Conference
  • USA - English


News provided by

DMA

Sep 07, 2016, 07:00 ET

Share this article

Share toX

Share this article

Share toX

&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles,
&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles,

(PRWEB) September 07, 2016 -- Recognizing the profound changes that data and technology are bringing on a daily basis to the way consumers live and businesses thrive, DMA is launching an unprecedented program at its live global marketing and advertising conference, &THEN, October 16-18 in Los Angeles at the L.A. Live complex. Named “The 302 Code” this program is bringing 30 of the most prominent disruptors and leaders to engage in a series of high-level conversations on the state of data, media, technology and business and the next future shifts impacting consumers and marketing.

Consumers see the benefit of curated content and given the explosion of data, we are on the eve of extraordinary marketing innovation.

Post this

“As digital media celebrates its 20th anniversary and programmatic media buying celebrates its 10th anniversary, now is the moment in time for data and marketing game changers to gather and start an ongoing conversation about the potential for data as the next era of disruption emerges,” said Andy Russell, Founder and CEO of Inside Hook and Trigger Media and a member of the DMA Board of Directors. “Moreover, DMA is THE natural convener of this conversation as the association that represents the entire data and marketing ecosystem and that has led the dynamic marketing industry from innovation to innovation for nearly a century.”

Expanding on these data, digital, media and programmatic milestones, Russell noted that when Double Click was founded in 1996 as an ad serving company, it soon came under fire for the creation and use of “cookies”, or web browsing data collection. “What was once investigated and considered intrusive is now seen by consumers as data-driven insight that ensures they receive the content and marketing they want and not what they don’t,” said Russell. “Consumers see the benefit of curated content and given the explosion of data, we are on the eve of extraordinary marketing innovation.”

A total of ten conversations will take place during The 302 Code sessions featuring such data, technology, media and marketing innovators as Joe Zawadzki of MediaMath, Shelley Zalis of The Girls Lounge, Matt Britton of MRY and author of YouthNation, Howard Stein of Facebook, Alisa Bergman of Warner Bros. and DMA’s Board of Directors, Jeremy Kroll of K2 Intelligence and Melisa Goidel of Refinery 29, and two dozen others. The 302 Code sessions are:

-A Brief History of Digital Marketing – The Revolution of Big Data
-The Science of Creativity
-Why Do Companies Need Women in the C-Suite?
-Connecting with the Consumer in an Age of Skepticism
-Engaging Millenials
-Data in Media
-Decoding Celebrity Influence
-Emotional Storytelling through Branded Entertainment
-Cybersecurity, Siloing, Numbness and Enterprise Risk
-Disruption and Innovation in Publishing – What it Means for Marketers

“302 Code is a temporary redirect of a web page, but today’s marketers know that temporary redirection often becomes a permanent state,” said Paul McDonnough, DMA’s Vice President of Conferences and Events. “The conversations that DMA is launching with 302 Code will provide marketers with a preview of the next dramatic disruptions and innovations and the insights to inform their strategies and business and technology investments to accelerate their market position.”

Deeper dives into some of the 302 Code conversations:

Why Do Companies Need Women in The C-Suite (Sunday, Oct. 16)

Few topics have dominated advertising and marketing headlines with as much intensity as the disparities between male and female employees in the industry, and discrimination and sexual harassment in the marketing and advertising workplace. DMA advocates for full equality for all and beyond that, calls on the industry to go beyond and champion the value that women bring at every level of the enterprise and especially the coveted C-Suite. To advance this discussion, Shelley Zalis (Founder & CEO, The Girls’ Lounge) will host a fireside chat with Rosie Rios (Treasurer of the United States) about the role of women in business and how female leadership can move companies ahead of their competition.

Decoding Celebrity Influence (Monday, Oct. 17)

If the President of the United States had to reach the public with an important and urgent message, a very compelling argument could be made that leveraging celebrities like Kim Kardashian and Taylor Swift would achieve faster and more significant results than talking to major media companies. Today, the individual – and specifically celebrity individuals – carry the most influence and their astuteness in leveraging data to reach their fans and audiences is stunningly astute. The 302 Code convenes leading talent agents from Talent Resources, Maverick and Beecher Media Group to uncode how marketers and strategy and creative agencies can unpack celebrity and influencer data analytics to to generate instant and targeted reach and impact.

Disruption & Innovation in Publishing (Tuesday, Oct. 18th)

Publishing has faced some of the most disruptive existential challenges of any industry in the past 20 years, and it continues at a dramatic pace. A breed of innovative publishers are re-inventing the industry by finding ways to use new technology and digital platforms to engage both consumers and business partners to deliver the value that both want. The traditional publishing industry financial models are being turned upside down. The 302 Code convenes leaders from media companies Refinery29, POPSUGAR, Business Insider and InsideHook to examine the opportunities these changes present to marketers and what’s next in publishing.

The full lineup of 302 Code programming can be found at the 302 Code page on the &THEN website.

About &THEN, The DMA Annual Event:

&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016.

About DMA (http://www.thedma.org): Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

Mike Uehlein, DMA, http://thedma.org, +1 (202) 861-2441, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.