OneCommand Announces Merger with Industry-Leading Automotive Marketing and Technology Companies

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To provide greater value and diversification of product offering to OEM and dealer clients, OneCommand merges with three other companies.

Affinitiv
"This merger better positions these four companies to truly become an industry-leading provider of data-driven customer marketing, and better yet, offers our clients an end-to-end, multi-channel solution to create connected customers for life.”

OneCommand (http://www.onecommand.com), the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management (CRM) Platform, and Social Media Advertising and Reputation Management Solution for automotive OEMs and dealers, is excited to announce a merger between Peak Performance, TimeHighway.com, and Dealer Product Services (DPS), to form Affinitiv, a brand dedicated to creating connected customers for life.

United by a common business objective to deliver the best customer experience possible, OneCommand, Peak Performance, TimeHighway.com, and DPS merge to bring decades of automotive expertise together in one robust offering. The partnership between these four companies will form the entity Affinitiv and combine predictive analytics, integrated technology, and in-field experts to help OEM and dealer clients make informed decisions to retain customers, build loyalty, and drive sales. In a world of piecemeal solutions, siloed communications, and a sea of vendors, Affinitiv will cut through the marketing technology quagmire to put dealers and OEMs in control of a unified comprehensive customer journey.

“At OneCommand, our mission has always been to offer an integrated and automated communications platform to improve dealership and OEM KPIs, such as an increase in owner loyalty, visit frequency, dollars spent per visit, CSI, and to drive down the cost of marketing, lead acquisition, and cost per sale. This merger better positions these four companies to truly become an industry-leading provider of data-driven customer marketing, and better yet, offers our clients an end-to-end, multi-channel solution to create connected customers for life,” states Jeff Hart, President & CEO at OneCommand.

The Affinitiv merger between OneCommand, Peak Performance, TimeHighway.com, and DPS will bring a new set of tools to their dealer clients, such as a customer relationship management platform, conquesting solutions, loyalty platform (email, voice, text, direct mail, social media), online service scheduling, social media and reputation management, search engine optimization, search engine marketing, pay per click, telematics, and much more. The unification of these four companies will position Affinitiv with more than 5,500 new-car dealership clients or an overall market share of 30%, and more than 20 OEM partners.

About OneCommand (http://www.onecommand.com)
OneCommand is the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon.

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Kristen Williams
OneCommand
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