Combining email marketing, marketing automation and behavioral insights is a great way to send the right message to the right person at the right time.
(PRWEB) September 12, 2016
StreamSend is offering a white paper -- Six Ways Marketers Can Put Behavioral Automation to Work -- that shows how combining email marketing, marketing automation and behavioral insights can convert leads into customers.
“Combining email marketing, marketing automation and behavioral insights is a great way to send the right message to the right person at the right time,” said Dan Forootan, president of StreamSend Email Marketing. “Automated behavioral marketing increases sales by delivering targeted and timely messages based on user behavior, shopping patterns and more.”
Read more about these Six Successful Examples:
1. All Aboard
Welcome / Onboarding Series -- Increase trial to paid account conversion rate with smart resources and boost paid conversion with educational onboarding series.
2. Come to Mind
Drip Campaign -- Ensure firm is the first to come to mind when prospect is ready to buy, and further qualify prospects along the way.
3. Back into the Fold
Reactivation Campaign – Target website visitors that have previously unsubscribed from mailing list. Get them to opt back into their database.
4. Pick & Choose
List Growth Campaign -- Grow list of qualified leads without bothering existing clients with pop-up opt-in forms.
5. Stop Wasting Time
Lead Qualifying Campaign – Lessen sales’ time qualifying leads by pre-qualifying leads based on website and email engagement.
6. Search & Subscribe
Subscriber Reengagement Campaign -- Reengage readers who are not opening their emails by using other mediums to learn more about those readers’ interests.
Find out more about how email marketing + marketing automation + behavioral insights = higher lead conversion into customers, check out Six Ways Marketers Can Put Behavioral Automation to Work.
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.