Athentech Imaging Inc. announces five new Mac apps aimed at casual photographers who want better pictures.

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All five photography applications are available now on the Mac App Store

"We've had such a great response to our professional software that saves time and makes great-looking photos. But we've received lots of requests to help regular people with their pictures, too," said Brad Malcolm, President of Athentech Imaging.

Offering fast, easy and powerful image correction, Athentech Imaging Inc. (makers of Perfectly Clear) introduces five new Mac apps that help every photographer get better photographs with the click of a button.

All five of these apps work as standalone applications. They can also be used as extensions in Apple Photos for Mac (the native photo-editing tool on Mac computers). Each app is super fast and easy to use, offering automated corrections based on proven, patented technology currently used for over 30 million photos a day.

All apps feature presets designed by professional photographers and makeup artists. Photographers can use as little as one click to fix photos. If users want to refine the adjustment, they can use one slider to finesse the strength for a perfect adjustment and a perfect photo.

The five apps are:

LUCiD Color for Photos: LUCiD Color is perfect for bringing images to life with rich, vibrant colors. LUCiD Color automatically reveals the great colors that were there when the photographer captured the photo.

LUCiD Details for Photos: LUCiD Details is perfect for adding depth and sharpness to images while removing noise. LUCiD Details automatically reveals the subtle details hidden in every image.

LUCiD Exposure for Photos: LUCiD Exposure lives up to its name and brings images to life. It’s the perfect way to rescue memories when the camera didn’t quite get it right. Our patented science automatically solves the most common exposure problems by quickly fixing dark photos, adding light to images, and removing unwanted noise.

LUCiD Eyes for Photos: LUCiD Eyes is an easy-to-use photo editing app that enhances the eyes. It’s perfect for anyone who wants to instantly remove dark circles and red-eye, add catchlights (sparkle), sharpen details, enhance the eyes, and even remove squinting.

LUCiD Skin for Photos: LUCiD Skin helps photos look their best by showing beautiful, natural-looking skin. It’s ideal for anyone who wants to perfect their portraits and selfies by smoothing skin, reducing shine and blemishes, and adding a tan complexion. It even lets photographers whiten teeth and add blush to the cheeks.

"We've had such a great response to our professional software that saves time and makes great-looking photos. But we've received lots of requests to help regular people with their pictures, too," said Brad Malcolm, President of Athentech Imaging. "With Lucid Apps for Photos, we were inspired to create easy-to-use and fun apps that make it easy for pictures to look their best and as vibrant as life itself."

AVAILABILITY

All five apps have a list price of $14.99, but are available in the App Store at a special introductory price. For a limited time, all users can download a free copy of LUCiD Exposure for Photos with no restrictions.

All of the applications can be found at the Mac App Store: http://appstore.com/

About Athentech Imaging Inc.

Athentech Imaging Inc. is an entrepreneurial, privately held company headquartered in Calgary, Alberta, Canada. The company is involved in three industries and markets: digital imaging, signal processing (for medical applications), and earth sciences. Athentech’s Perfectly Clear technology brings more than 15 years of science and numerous patents to its professional and consumer offerings. Perfect Skin and Perfect Eyes also take advantage of unique technologies from our partners at FotoNation. For more information, please visit http://www.athentech.com.

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