Sunset Magazine Moves Headquarters to Jack London Square

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The Grubb Co. welcomes Sunset Magazine’s move to Jack London Square after the magazine had been in Menlo Park for more than 60 years.

Sunset Magazine has moved into 20,000 square feet of office space in Jack London Square. Following in the footsteps of Uber and other companies, Sunset Magazine is relocating to a revitalized Oakland. After over 60 years in Menlo Park, Sunset’s parent company, Time Inc., sold their campus (for a reported $78 million) to Embarcadero Capital Partners, a San Francisco real-estate investment and management company.

The magazine’s new headquarters will be at 55 Harrison St., the same building that houses the Water Street Market, developed by the team behind San Francisco’s Ferry Building Marketplace and Napa’s Oxbow Public Market.

The Newest Idea House
To celebrate and help publicize the move, Sunset assembled a Bay Area “dream team” to design, build and market their latest Idea House, a yearly feature of the magazine. Every year Sunset partners with a builder, interior designer, architect, and landscape architect to create a show home that displays the industry’s best state-of-the-art designs and decorating ideas.

The team for the collaboration includes Geremia Design, Robert Nebolon Architects, landscape designer Michelle Derviss, builder Landmark Development Corp., and The Grubb Co. to market the property.

“We are thrilled that Sunset recognized the Grubb Co.’s 49 years of deep roots in the Oakland marketplace and chose us as their local luxury specialists,” said DJ Grubb, President of The Grubb Co.

The Show Home
Reflecting the Arts and Crafts movement (the American Craftsman style) prominent in Berkeley and Oakland during the early 20th century, the show home’s interior includes fine details and artisan materials to add warmth to its contemporary architecture. The art-filled hillside home includes four bedrooms, 4½ bathrooms, a game room, wine cellar, an artist studio, and a total of five decks overlooking the entire San Francisco Bay.

Irene Edwards, Sunset’s new editor-in-chief, said, “The Bay Area is filled with creativity and diversity and has been the true inspiration behind this year’s Idea House. We chose this year’s East Bay location to pay homage to our new headquarters.”

Community Impact
Menlo Park is located at the eastern edge of San Mateo County, and although the travel to the new headquarters in Jack London Square is under an hour, the move has made an impact on many of Sunset’s employees. For Margo True, who came to Sunset from the Manhattan offices of Saveur, the big draw is Oakland’s rich culinary vibe.

“I’m so excited to be immersed in the Oakland food scene,” said True.

Peggy Northrop, Sunset’s former editor-in-chief, added, “Cities like Oakland are at the heart of some of the most exciting trends and innovations coming out of the West. We’re thrilled to be where the action is.”

The magazine’s move impacted more than just its employees, however. Sunset Magazine is making a splash in the Oakland area, and local officials have also commented about the move.

Oakland Mayor Libby Schaaf said, “It’s another chapter in the Oakland story. We are emerging as a hub of innovation and creativity, but with an Oakland flavor.”

Visit the Idea House
Sunset’s latest Idea House is located at 540 Gravatt Road, Berkeley. For more information, visit Sunset’s website at and search for ‘Gravatt’.

About the company:
The Grubb Company is a full-service real estate firm, offering their clients a smooth and professional real estate experience. With more than 49 years in the business, The Grubb Company knows that a high level of service ensures the satisfaction of their clients. They have a foundation of discipline, accountability and teamwork that sets them apart from other real estate firms in the area. The Grubb Company is committed to providing their clients with the best agents, the best service and the best houses around. To learn more, visit their website at

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Susan Kline
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