PR News' Newly-Released Crisis Management Guidebook Features Case Studies and Proven Takeaways from Over 40 Leading Experts

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The guidebook delivers a comprehensive look at the inception, management and resolution of today's modern PR crisis. Contributors include the CDC, Institute of Crisis Management and Penn State University

In PR News' Crisis Management Guidebook, 45 top communications experts from the CDC, Virginia Tech, the Institute of Crisis Management, Ogilvy PR and many others explore innovative developments in crisis management. This guidebook includes first-hand experiences on issues ranging from internal communications to social media tactics to handling the press. In addition, this book features sample crisis planning materials and resources that you can immediately add to your company’s crisis preparation protocol.

The Crisis Management Guidebook is available at

Crisis planning means taking a long, hard look at a company, its products and services and the people who represent the company to the world. It means assessing weaknesses and vulnerabilities. It also means strategizing and creating an action plan; one that identifies teams, internal assets, lines of communication and communications protocols. This crisis communications resource will give readers proven strategies and tactics to create an effective, step-by-step crisis action plan for the next time a crisis hits.

Crisis Management Guidebook chapters include:

  • The Crisis Plan
  • Sample Crisis Planning Materials and Resources
  • Media Relations
  • Social Media
  • Executive and Spokesperson Training
  • Case Studies
  • Issues Management and Public Policy
  • Internal Communications
  • Review Full T.O.C.

Crises are a part of doing business. Handled well, they demonstrate to a company's public that their organization puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return. The key to handling crises is to be ready ahead of time for the storm that is always on the horizon. This must-have crisis resource takes the panic out of the initial response to a crisis and equips communicators with the skills to set the tone for the post-crisis communications, out-reach and repair efforts.

Print and digital versions are available at

PR News’ Crisis Management Guidebook will serve as an invaluable resource for public relations professionals at any organization. This guidebook delivers a comprehensive look at the inception, management and resolution of a PR crisis.

Contact Rachel Scharmann at rscharmann(at)accessintel(dot)com with any questions regarding this guidebook.

The PR News Group at Access Intelligence, LLC is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at

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