WINOOSKI, VT (PRWEB) September 08, 2016
MyWebGrocer, the leading provider of eCommerce and digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, held their annual Customer Days event August 1-3 in Winooski, VT. The conference focused on understanding consumer shopping trends and discussing the future of online grocery, and resulted in insightful thought-sharing by the industry’s big-name, digital pioneers.
In attendance were some of North America’s largest grocery retailers, including Albertsons, Giant Eagle and Wakefern, as well as representatives from top CPG brands including Pepsico, P&G, The Hershey Company and General Mills.
Conversations revolved around untapped opportunities for grocers and CPG brands to come together to develop a sustainable eCommerce presence for the industry. Throughout the event, common threads in dialogue focused on the evolving ways to engage with consumers, best practices for leveraging emerging digital channels and the importance of collaboration within the industry.
The featured keynote speaker, Saj-nicole Joni, an acclaimed CEO advisor and author, presented a session discussing how leaders can effectively implement new strategies during times of digital transformation. The keynote showcased new ways for attendees to collaborate with industry partners to ultimately engage shoppers through new and unique approaches.
Representatives from Pinterest and Google also presented on the evolution of consumer journeys and behaviors. Attendees gained key insights into the modern consumer journey, and learned how to best leverage customer data to inform targeted interactions. MyWebGrocer executive, Barry Clogan, also shared his thoughts on what would increase profitability in the online grocery space -- organizational culture changes.
“Two main themes that emerged throughout the event were innovation and discovery,” said Kimberly Aylward of Giant Eagle. “We’re seeing a rapid change in the grocery industry, and translating what has worked in stores to online has been a challenge. The insights shared at MyWebGrocer’s Customer Days event included serious and inspiring considerations, and provided me with the tools to continually strengthen our digital presence.”
Key takeaways from additional presentations included emphasis on the value of achieving alignment in eCommerce priorities between grocers and brands, and of investing quality time and resources to build positive online shopper experiences. Discussions also focused on how grocers and brands can ensure an eCommerce channel is built to scale; and, how the two groups should work together to craft innovative omnichannel experiences for their customers.
“It was thrilling for MyWebGrocer to have top industry leaders participate in groundbreaking thought-sharing regarding the future success of the online grocery industry,” said Eric Healy, President of MyWebGrocer. “Our team enjoyed spending time with our customers in person, and listening to their ambitions for the marketplace. We look forward to continuing to support them in achieving their aspirations.”
For more information about MyWebGrocer’s best-in-class services and solutions, please visit http://www.mywebgrocer.com.
MyWebGrocer offers the only complete Digital Experience Platform for grocers and CPG brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major CPG brands. For more information, please visit http://www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.