Super Bowl MVP Von Miller Joins Mediaplanet in the Charge to Help More Americans See a Brighter Future

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Studies show that the population of people experiencing blindness and visual impairment will double by 2030, unless corrective actions are taken. Arriving just in time for Healthy Aging Month, Mediaplanet’s cross-platform edition of “Vision Health” educates readers on how they can improve their vision health through prevention, early detection, treatment and rehabilitation in order to decrease the alarming rate of vision impairment.

Denver Broncos star linebacker Von Miller graces the cover of the print publication. Through an exclusive interview on the interior, he opens up about his battle with vision impairment on and off the field that led him to create Von’s Vision Foundation. “In second or third grade, I had to wear my glasses while I played football, he says. “I can relate to kids who want to see better in the classroom or on the sports field.” Through Von’s Vision Foundation, Miller provides low income children living in Denver with regular eye exams as well as necessary eyewear to help increase performance in the classroom.

"When I got to the National Football League, I wanted to create a foundation that I had my fingerprint on. I didn't want to start something and not really be attached. Von's Vision is 100 percent me,” Miller says.

The print component of “Vision Health” is distributed within the weekend edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “Vision Health” was made possible with the support of Von Miller, the American Optometric Association, The American Foundation for the Blind, Prevent Blindness, the Ocular Nutrition Society, Bolle Eyewear, 39dollarglasses.com, Davis Vision, the National Vision Inc., Phonetic Eyewear and many more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Trudy-Ann Evans
Mediaplanet
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