Varsity Brands School Spirit Awards to Kick Off on National School Spirit Day (September 16)

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Search For America’s Most Spirited High School, Student, Marching Band and More Heats Up With $100,000 in Awards

National School Spirit Day

"Varsity Brands understands the strong connection between school spirit and student achievement,” said Mathew Rubel, CEO of Varsity Brands. "We're proud to celebrate leaders in schools nationwide who inspire excellence in their students and peers."

Varsity Brands is celebrating the power of spirit with the launch of its 2017 Varsity Brands School Spirit Awards, kicking off on National School Spirit Day on September 16. Through this program, Varsity Brands aims to elevate the student experience and promote school spirit nationwide.

The second annual Varsity Brands School Spirit Awards will celebrate the very best of America’s High Schools. Over $100,000 will be awarded from Varsity Brands to honor students, staff and school organizations that make a positive and lasting impact on their schools and communities. The $25,000 grand prize award will be given to America’s Most Spirited High School.

High schools are encouraged to participate in National School Spirit Day by hosting a pep rally, announcing this year’s award categories to their school and starting to create their video submissions for the America’s Most Spirited High School Contest.

“Varsity Brands is constantly striving to find ways to raise levels of school spirit and personal pride. We want to recognize and honor those who make a positive impact on our communities through their commitment to school spirit,” said Jeff Webb, Chairman of Varsity Brands.

"Varsity Brands understands the strong connection between school spirit and student achievement,” said Mathew Rubel, CEO of Varsity Brands. "We're proud to celebrate leaders in schools nationwide who inspire excellence in their students and peers."

The 2017 Varsity Brands School Spirit Awards will consist of 23 awards in three categories; student, staff and school (Example categories include Student to Celebrate Award, Mighty Mascot Award, Legacy Coaching Award, Best School Tradition Award and more. To learn more about the various categories, visit http://www.varsitybrands.com/awards). Entrants must be nominated by a student, colleague or community member, and submissions must include a 500-word essay outlining why the nominee is deserving of this award, one letter of recommendation, photos and other supporting materials demonstrating the nominee's work.

The $25,000 grand prize award, America’s Most Spirited High School, will honor one high school that demonstrates unparalleled school spirit and community pride. (For submission details, visit http://www.varsitybrands.com/awards/amshs.)

Varsity Brands has conducted extensive research showing a direct connection between school spirit, community and school involvement, academic achievement and self-confidence. According to a Harris Poll and subsequent white paper published in 2014, 92 percent of principals agree that high school spirit is tied to high academic achievement, and 90 percent of students with high levels of school spirit are more likely to be leaders.

To learn more about National School Spirit Day and the Varsity Brands School Spirit Awards, please visit http://www.varsitybrands.com.

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,600 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.

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Marisa Amador
Rubenstein PR
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