Sendwithus Launches Connect to Make Email Marketing Truly Real-Time

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Sendwithus Connect is a new service that eliminates the need for nightly data syncs and constant CSV uploads, replacing them with real-time data pulled straight from an Amazon Redshift database.

With a direct connection to your Amazon Redshift database, you can build and save queries to create lists on the fly and merge in all the relevant data before it becomes stale.

Sendwithus, a top marketing automation, content management, and development tool for email, has announced Sendwithus Connect, an integration with Amazon Redshift: the go-to data warehouse solution for fast-moving, scalable businesses. With this integration, Sendwithus users will be able to query their own databases to build segments and personalize content directly from the app.

The current options for emailing a specific segment of users can be inaccurate, insecure, and inconvenient. Long data exports from a data warehouse followed by longer imports into an email marketing platform or scheduled synchronization of a data warehouse with a marketing platform, the two major "solutions" each come with their own unique set of problems.

Creating CSVs all the time is a huge time sink not just because of the actual task, but also because it involves additional collaboration between data and marketing teams, which is more organizational overhead. On the other hand, duplicating an entire user base on remote servers can create security and legal concerns, and lead to emails going out with stale data if it goes out at the wrong time.

Sendwithus Connect provides a third option: pull the data from the database when needed. With a direct connection to an Amazon Redshift database, users can build and save queries to create lists on the fly and merge in all the relevant data before it has become inaccurate.

This new feature accomplishes the parallel goals of increasing data accuracy–by decreasing the turnaround time of new email marketing campaigns–and improving marketing workflows for both marketing and data teams. With fewer exports and administrative tasks to run, these teams can collaborate more meaningfully on improving the effectiveness of not just marketing emails but also transactional emails, product updates, and newsletters.

About Sendwithus:
Sendwithus helps large online companies send better email by providing a platform for managing email templates, content, automation, campaigns, and analytics all in one place. Their friendly dashboard and powerful API provide the flexibility needed for a truly modern email strategy.

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Alex Mohr
since: 11/2012
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