New Thai Comparison Startup "Masii" Quietly Launches to #2 Position for Credit Card and Insurance

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Over 40,000 applications for credit cards and car insurance in pre-launch beta

We're humbled at the number of people we have comparing credit cards and car insurance during our pre-launch.

One of Thailand's most reputable businesses just made a substantial play for Southeast Asia's online credit card and card insurance comparison market - which until now was dominated by foreign players.

138-year-old multi-billion dollar Thai conglomerate, B.Grimm, began quietly piloting their new financial comparison platform, Masii (, to users in Bangkok last month. The site has already grown to #2 nationwide for total users, beating out long-time players like Goldman Sachs-backed MoneyGuru (with ~75k visits in August according to SimilarWeb, compared to 300k for Masii).

Masii compares credit card and car insurance deals from nearly all of Thailand’s major banks and insurers. To date, Masii has over 40,000 applications for credit cards and car insurance.

“As a Thai company, we saw the need to create a completely localized offering that emphasizes trust and transparency and a fully integrated connection to our credit card and insurance partners. We’re thrilled that Masii deals are becoming so popular and we are growing our team accordingly” said Tom Kiatcheeranun, Masii CTO.

Masii is purely online, and has the most advanced IT platform in the entire region. "Others like to say how important ‘call centers’ are. We think that's pretty archaic, and have numbers to prove it." – says co-founder Matthias Juergens.

The site is plug-and-play ready with the most advanced APIs, and is built to easily scale up with deals beyond credit cards and car insurance.

"We are fortunate to scale up very quickly whenever we like - we're immensely data-focused. Ours is a light touch, low cost growth strategy. This also keeps prices low for our customers on all products from credit cards to car insurance." – says Sarita Worravitudomsuk, head of social media.

Masii is run by a team of experts from companies like Deutsche Telekom and McKinsey & Company, as well as an advisory board with backgrounds from Harvard University and other large players. Masii’s backer, B.Grimm, has 100+ year relationship with the banks and insurance companies who finance and insure their power assets throughout the region. Starting as a small medicine shop in 1878, B.Grimm has grown its business to one of the most diversified offerings of energy, pharmaceuticals, air conditioning, real estate and other offerings in Thailand.

“We are a tech company to the core, and continuously invest in our tech and design to find our customers the best deals,” says Worravitudomsuk.

Masii is officially live at

Keywords: car insurance, credit card, startup, Thailand, Asia, fintech

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Sarita Worravitudomsuk
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Masii - มาสิ
since: 09/2015
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