Optimize 360 puts marketers in the driver seat and enables them to make informed, rapid decisions about their content and layout.
Cincinnati, Ohio (PRWEB) September 13, 2016
InfoTrust joins a select group of Google partners in offering website testing and optimization services with Google’s newly released Optimize 360 platform. Google Optimize 360 allows marketers to quickly and easily run tests on their website to ensure they are showing the optimal version to visitors, thereby maximizing conversion. Already recognized as Google Analytics 360 Certified Resellers and Google Tag Manager Implementation Specialists, Optimize 360 is a valuable addition to the services offered at InfoTrust.
“We’re very excited to be offering this service for our clients. Everyone knows that A/B testing is important, but most options are cumbersome or time consuming to implement. With setup support and guidance, Optimize 360 puts marketers in the driver seat and enables them to make informed, rapid decisions about their content and layout,” says Alex Yastrebenetsky, InfoTrust CEO.
A/B testing is the process of showing two versions of a website to different groups of customers during the same period of time. The versions may have a different layout, varied messaging or any number of changes that a team hypothesizes could create a difference in conversion rate. After an appropriate sample size of customers has been reached, the version with the highest conversion rate ‘wins’ the A/B test. Through optimization efforts, InfoTrust has helped companies double their conversion rates and reach their goals more quickly.
About InfoTrust LLC: InfoTrust LLC is a digital analytics consulting and technology company that makes marketers happy with stress-free analytics. They combine tools for quality data collection with a powerful professional services team to help business leaders maximize results. Learn more at http://www.infotrustllc.com.