Atlanta, Georgia (PRWEB) September 13, 2016
Thanks Again®, the global airport coalition loyalty program, is pleased to announce Wichita Dwight D. Eisenhower National Airport (ICT) as its next 'Smart Airport'. The program provides airport and travel retail partners with valuable customer engagement tools such as customer relationship management (CRM) and customer experience management (CEM), as well as a multi-airport beacon-enabled smartphone app.
Wichita Dwight D. Eisenhower National Airport is doubling down on its recent top five customer satisfaction rating among U.S. airports by expanding its partnership with Thanks Again®. Beginning this month, ICT Airport will be the first 'Smart Airport' in the Central U.S., with significant technology enhancements via the Thanks Again Smartphone App, which features data-driven proximity based messaging and engagement, creating a truly unique experience for travelers.
"We are excited to be launching our expanded technology within the airport, and helping ICT continue to secure its position as a leader in customer centric airport technology," said Thanks Again's COO, Ed Puckhaber. "We are enhancing the time spent in their new world-class terminal, by adding a 21st century passenger engagement program that positively impacts and individualizes the passenger experience."
ICT Airport will be the only airport in the region providing passengers with Thanks Again's proximity based messaging, including geo-fenced messaging and Bluetooth Low Energy (BLE) beacon triggered offers, while users travel through the airport. Geo-fenced messaging allows the airport to recognize when travelers arrive on airport property, and welcome them with customized communications such as retail offers and important airport information. Bluetooth Low Energy (BLE) beacons improve in-store shopping experiences by enabling users to receive targeted offerings based on data generated from the loyalty program, such as demographics and prior spending characteristics, combined with current location and proximity to airport stores and restaurants. In addition, digital marketing within the app is also driven by the data collected, enabling Thanks Again to provide relevant ads, offers, and surveys to travelers. All results are reported on a real-time basis on the Thanks Again business intelligence dashboard.
"We are excited to offer this cutting-edge technology to our customers at Wichita Eisenhower National Airport. The technology is not only a perfect fit for our modern, state-of-the-art terminal, but also enhances our customer service focus," said Victor White, Director of Airports for the Wichita Port Authority.
About Thanks Again
Thanks Again®, headquartered in Atlanta, is the leading global loyalty and consumer engagement platform that makes travel more rewarding for frequent travelers. The only rewards program of its kind, Thanks Again enables members to earn points when they shop, park or dine at thousands of retailers in and around more than 100 airports. Accumulated points are incremental, above and beyond the rewards already received from existing travel loyalty programs. Integrated with MasterCard®, Visa® and American Express®, the card-linked loyalty program is free, secure and easy to use. Visit thanksagain.com to learn more or connect via Facebook.com, Twitter.com, Instagram.com and YouTube.com