MoMath Turns the World Upside Down

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The National Museum of Mathematics (MoMath) launches new exhibit - Twisted Thruway.

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Embargoed Until Thursday, September 15, 12 Noon

Twisted Thruway, New Permanent Exhibit to Open at the National Museum of Mathematics

Media Preview: Thursday, September 15, 11 a.m. – 12 p.m.

Visitors Able to “Get Behind the Wheel”
Drive Cars to “Turn the World Upside Down”

WHAT: The National Museum of Mathematics (MoMath) will open Twisted Thruway, a new one-of-a-kind permanent exhibit on Friday, September 16th, the Museum’s newest, groundbreaking permanent exhibit and first-ever public exhibit that allows visitors to operate a remote-controlled car riding on tracks that seem to defy gravity but in actuality represent an unusual mathematical surface. Designed in-house and drawing on expertise from the top minds in mathematics, Twisted Thruway is the only place in the United States where visitors can “get behind the wheel” – using two unique tracks: the surface of a Möbius strip (a twisted cylinder) and the surface created by a trefoil knot (overhand knot with three crossings) – and be able to virtually drive a car upside down.

Two years in the making from concept to working drawings, Twisted Thruway will be the first exhibit that visitors encounter as they enter the Museum’s first floor gallery. Three people can use the exhibit at the same time: one on the single surface of the Möbius strip and the other two on the two surfaces of the trefoil track. There is a “point of view camera” on each car that allows visitors to see the actual view from the car as he/she zooms around the track. When the car rides upside down, the “driver,” will be able to see a view of the Museum that is also upside down.
Twisted Thruway opens to the public on Friday, September 16. For more information, visit

Who: Cindy Lawrence, MoMath Executive Director and CEO            

When: Thursday, September 15, 11 a.m. – 12 p.m.

Where: National Museum of Mathematics (MoMath)
11 East 26th Street (on the north side of Madison Square Park)

Contact: Credentialed members of the media are invited to attend, and RSVP is mandatory.
Contact: Lisa Sherman-Cohen I lisa(at)gzandassociates(dot)com I 646-603-6869
Beatrix Maes|beatrix(at)gzandassociates(dot)com |646-603-6869

About the National Museum of Mathematics
The National Museum of Mathematics (MoMath) strives to enhance public understanding and perception of mathematics in daily life. Since it opened in December 2012, more than 500,000 New Yorkers and visitors from around the world have come to the Museum. Another 500,000 have experienced MoMath exhibitions and content in seven countries, including the United States, Singapore, Brazil, Germany, Russia, Spain, and Sweden.

The only math museum in North America, MoMath fulfills an incredible demand for hands-on math programming, creating a space where those who are math-challenged – as well as math enthusiasts of all backgrounds and levels of understanding – can revel in their own personal realm of the infinite world of mathematics through more than 37 state-of-the-art interactive exhibits. MoMath was awarded the bronze 2013 MUSE Award for Education and Outreach by the American Alliance of Museums.

MoMath is located at 11 E. 26th on the north side of popular Madison Square Park in Manhattan.

Open seven days a week, 10 a.m.-5 p.m. For more information, visit

Media Contacts
Beatrix Maes|beatrix(at)gzandassociates(dot)com |646-603-6869
Lisa Sherman-Cohen|lisa(at)gzandassociates(dot)com |646-603-6869

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Gary Zarr

Lisa Sherman-Cphen
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