Benefits of Custom Fabric Labels Underlined by Sustainable Fashion Brands’ Participation in ‘Who Made Your Clothes’ Campaign, Notes Hi-Tech Printing & Labeling Inc.

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Commenting on a recent article, Hi-Tech Printing & Labeling notes that custom fabric labels can provide a variety of benefits to fashion brands that want to promote their positions on social and environmental issues.

Custom fabric labels can help promote various aspects of a fashion brand.

Hi-Tech Printing & Labeling notes that sustainable fashion brands can benefit from incorporating custom fabric tags on garments in order to promote their socially and/or environmentally friendly fashion collections.

According to a September 6 article published on the Huffington Post UK, the recent ‘Who Made Your Clothes’ Campaign led by Fashion Revolution received responses from over 1,000 fashion brands, revealing that their garments were sewn by factory workers benefiting from clean work spaces and fair wages. Hi-Tech Printing & Labeling notes that sustainable fashion brands can benefit from incorporating custom fabric tags on garments in order to promote their socially and/or environmentally friendly fashion collections. The Los Angeles based fabric label company goes on to note that, apart from promoting their garment creation process, custom printed fabric labels allow both high-end and indie and boutique fashion brands to connect with customers over a variety of issues, including:

Environmental Impact - Hi-Tech Printing & Labeling notes that many fashion brands are catering to the growing number of environmentally conscious fashionistas who want to look great while reducing their personal carbon footprint. Fashion brands can use custom printed fabric labels to describe the many ways their fashion collection reduces damage to the environment, such as special washing instructions that might require less energy or the fact that their designs are created with recycled fabrics. In this way, custom fabric labels can allow fashion brands to not only take part in movements they believe in, but to benefit from their participation by encouraging more prospective customers to purchase a product.

Made in America - Many fashion forward individuals feel good knowing that their clothes are designed and put together in factories in the United States, where workers generally make fair wages and work under safe and regulated conditions. Hi-Tech Printing & Labeling notes that fashion brands can utilize custom printed fabric labels to promote the American made status of their garments. In addition, the Los Angeles based fabric label company adds that, as more consumers and designers are becoming aware of the issue of human rights in the international workplace, fashion brands can utilize customized fabric labels to promote their own awareness of the issue.

Hi-Tech Printing & Labeling Inc. concludes by noting that custom fabric tags can help many fashion labels raise awareness and participate in conversations that they and many of their fashion loving customers may feel very strongly about. Interested readers who want to learn more regarding the custom fabric printing services available at Hi-Tech Printing & Labeling Inc. are encouraged to contact the Los Angeles based fabric label company at (213) 746-7772 or visit them online at http://www.FabricLabels.com.

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Denisse Aguilar
Cyberset Corp
+1 (818) 883-7277 Ext: 112
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Hi-Tech Printing & Labeling Inc.
since: 04/2011
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