You’ve Heard of Carbon Neutral? One Author is Going Tree-Neutral
New York, NY (PRWEB) September 14, 2016 -- As part of the launch of his new book, How to Live a Good Life, author and founder of Good Life Project®, Jonathan Fields, is rallying his global community to help him not just birth a book, but also make a difference in the planet. Teaming with the One Tree Planted foundation, for every copy of his book ordered by the October 18th publication date, Fields and his reforestation alliance will plant a tree. His ambitious mission, to plant up to 10,000 trees before the book is even out.
“Part of living a good life is contributing to the world we live in and to the planet we live on,” says Fields. “Trees are a first-line defense against climate change, and we’re losing them to industry and fire. Plus, books use trees. So, I found a way to plant 60 times more trees (according to Conservatree) than we’ll use to make up to the first 10,000 books, making this the first-ever book that will be not only tree-neutral, but tree-positive."
Every time someone orders a copy of How to Live a Good Life by October 18th, Fields allocates a portion of the purchase to the One Tree Planted foundation to plant a tree. They, in turn, work with the U.S. Forestry service to ensure the process happens the right way.
Beyond benefiting the planet, there's another, more personal tie-in. "Research now tells us that nature, especially woods, has a profound positive effect on mindset and physiology,” says Fields, “reducing anxiety and stress, improving healing and even lowering markers for inflammation, a key contributor to everything from heart-disease to cancer. Trees not only help the planet flourish, they help us live better lives.” This, in fact, is why Jonathan devoted an entire chapter of How to Live a Good Life to the topic.
In the end, Fields offers, it’s about bringing people together to not just buy a book that will make a real difference in their lives , but also creating an opportunity to become a part of something bigger and make a difference in the planet, without which, none of us have a life.
To give his Books For Trees initiative a giant head-start, Jonathan has also personally committed to planting the first 2,000 trees in his quest to get to 10,000.
To see Jonathan Fields explain more about the books-for-trees initiative, click here.
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Richelle Fredson, HAY HOUSE INC, +1 646-484-4954, [email protected]
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