Mediaplanet Announces their Collaboration with the ESRB and Jerry Ferrara, to Welcome a Fresh Perspective on Gaming!

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Mediaplanet announces their collaboration with the ESRB, Jerry Ferrara, John Marshall Jones, International Game Developers Association, Dell Alienware, Roccat and Newegg to welcome a fresh perspective on gaming!

Much of the stigma against video games lies in a lack of diversity when it comes to their usage, development, community, production, and representation. That is why Mediaplanet is proud to announce the launch of its first edition of "Gaming Tech" in USA Today, which serves to highlight innovative and cutting edge gaming technology while aiming to emphasize the importance of community in the gaming industry and empower all kinds of gamers to be bold and aspire success.
"I’ve been welcomed by the gaming community,” says actor and avid gamer, Jerry Ferrara, who has organized and competed in game tournaments, “I feel like I’m one of their own, although I’m older and not as good as hand-eye as I used to be. It’s all been positive, fun, and good competition.”

The print component of "Gaming Tech" is distributed within the weekday edition of USA TODAY, in the New York, San Francisco, Los Angeles, Denver, and Seattle markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, CLICK HERE.

This campaign was made possible with the support of the Entertainment Software Rating Board, Jerry Ferrara, John Marshall Jones, Entertainment Software Rating Board, Dell Alienware, Roccat, Newegg, MSI, Super Micro, Vuzix, International Game Developers Association, Evil Geniuses, and EG star player Geoff Robinson.

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Zach Dritsas
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