PR News’ September 20 Webinar Will Explore Snapchat Updates, Best Practices and Measurement

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Social media professionals at PwC, United Way Worldwide and Everlane will help attendees strategize how to leverage the booming app for organization and client communication efforts.

PR News Snapchat Webinar 9/20

PR News will host a webinar on September 20 that will cover all things Snapchat from the basic and advanced tools, to strategic looks at real, successful campaigns, so that communicators can use this platform to its full potential.

To register online, visit:

Snapchat has surpassed Twitter in daily usage and reports over 100 million daily active users who watch over 10 billion videos per day. This year, the app has seen major growth in every age bracket, with the biggest jump in users ages 25 to 44. Top communicators at PwC, United Way Worldwide and Everlane, will demonstrate how to use the platform to grow audiences and max out brand exposure and awareness.    

Attendees will learn how to:

  •     Make the case to upper management for devoting resources to Snapchat
  •     Determine when to use Snapchat’s native interface versus its Memories update
  •     Create appealing Snapchat content with a small team and limited resources
  •     Identify influencers on Snapchat and partner with them to maximize your reach
  •     Strategize and design paid geofilter campaigns that make the most of a small budget
  •     Brainstorm inexpensive geofilters for use at live events
  •     Integrate stickers, Bitmoji and filters for creative interest
  •     Cross-promote on other social channels to boost messaging and Snapchat following
  •     Make use of available tools to measure which snaps are most effective
  •     Drive internal employee engagement and excitement around organization-wide events
  •     Evaluate direct interaction with followers, including how often to respond to individual snaps

This highly interactive webinar will allow for real-time Q&A’s to ensure specific questions are answered. To register for PR News’ Snapchat webinar on September 20, visit:

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. If you have further questions, contact Jessica Placencia at jplacencia(at)accessintel(dot)com.

The PR News Group at Access Intelligence, LLC is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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Jessica Placencia
PR News
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