Hanley Wood Announces Winners of the 2016 Brand Builder Awards

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Recognizing the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries

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“The current marketing approach, inspirational work and data-driven results illustrate the innovation within our industry. I congratulate all the winners of this year’s Brand Builder Awards.” said Peter Goldstone, CEO of Hanley Wood

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries is pleased to announce the winners of its 2016 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 70 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.

“The entries for this year’s Brand Builder Awards were of superior quality,” said Peter Goldstone, CEO of Hanley Wood. “The current marketing approach, inspirational work and data-driven results illustrate the innovation within our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2016 Brand Builder Platinum Award winners (with agency affiliations):

  • Best Website Design & Marketing Strategy: VELUX (Wray Ward)
  • Best Integrated Marketing Campaign: PPG (Hitchcock Fleming & Associates)
  • Best Advertising Campaign (Print): PPG (Hitchcock Fleming & Associates)
  • Best Advertising Campaign (Digital): Waypoint Living Spaces, a division of American Woodmark Corporation (Puckett & Associates Marketing)
  • Best Social Media Marketing Campaign: Trim-Tex (ABE Studios)
  • Best Mobile Marketing Strategy (B2B): VERSATEX Building Products, LLC
  • Best Content Marketing Campaign:     Simpson Strong-Tie
  • Best New Product Launch: Lennox Industries (GSD&M)
  • Best Channel Marketing Program: LP Building Products (Hitchcock Fleming & Associates)
  • Best B2B Custom Event: PPG (Hitchcock Fleming & Associates)

2016 Brand Builder Gold Award winners (with agency affiliations):

  • Best Website Design & Marketing Strategy: Shaw Floors
  • Best Integrated Marketing Campaign: LP Building Products (GS&F)
  • Best Advertising Campaign (Print): Humboldt Redwood Co.
  • Best Advertising Campaign (Digital): Huber Engineered Woods
  • Best Social Media Marketing Campaign: Waypoint Living Spaces, a division of American Woodmark Corporation (Puckett & Associates Marketing)
  • Best Content Marketing Campaign:     Sierra Pacific Windows
  • Best New Product Launch: Huber Engineered Woods
  • Best Channel Marketing Program: Marvin Windows and Doors
  • Best B2B Custom Event: PPG (Hitchcock Fleming & Associates)
  • Best Mobile Marketing Strategy (B2B): CertainTeed (Elias/Savion Advertising, Inc.)

Entries for the 2016 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.

The judges for the 2016 Brand Builder Awards were:

  • Tracy McCutcheon, Partner & Executive Creative Director at Hitchcock Fleming & Associates, Inc.
  • Gregg Boling, Executive Vice President & Executive Creative Director at Gish Sherwood and Friends
  • Christopher Yeich, Director of Content Strategy at Pace Communications; and
  • Ryan Lincoln, Vice President at Epsilon

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.

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Irina Woelfle
IWPR Group
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since: 03/2009
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