Rollerblade® to Sponsor Northshore Inline Marathon

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Leading category brand signs on as title sponsor of 21st annual inline skate marathon with Rollerblade athletes Jorge Botero and Yann Guyader

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Rollerblade®, the worldwide leader in inline skating, is proud to announce their role as title sponsor for the 21st Annual Northshore Inline Marathon, the country’s most scenic and exciting inline skating event happening on Saturday, September 17 along the beautiful North Shore of Lake Superior. Rollerblade has been the title sponsor of this event in the past and is looking forward to another year of welcoming skaters as they participate in either the full marathon or the half marathon alongside the entire Rollerblade USA management team, including both co-presidents, and Rollerblade athletes Jorge Botero and Yann Guyader.

“We are extremely excited to be the title sponsor of this year’s Northshore Inline Marathon,” said Tom Hyser, marketing manager at Rollerblade. “Rollerblade strives to encourage individuals of all ages to get outside on a pair of skates, which is exactly what this inline marathon has successfully done for over 20 years.”

The 26.2 mile marathon follows along Scenic Hwy 61 and finishes at the Duluth Entertainment Convention Center (DECC). The course is not considered intimidating for the average skater and is recommended for anyone between the ages of 13 and 89. Helmets are mandatory at all times while on the race course, and additional protective gear including wrist, knee, and elbow protection are highly recommended.

Registration is open until the day of the event. Race packets can be picked up on race day from 5 a.m. - 8:30 a.m. at the front entrance of the DECC complex near the bus loading station.

For more information about Rollerblade, visit, http://www.rollerblade.com. To learn more about the NorthShore Inline Skate Marathon, click here.

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Rollerblade® is an international leader in the inline skate industry and founder of one of the fastest growing sports, with more than 17.3 million participants worldwide. Headquartered locally in West Lebanon, NH, and internationally based in Giavera, Italy, Rollerblade is a top innovator in inline skates, accessories and gear with over 250 patented products. Today many athletes, fitness fanatics and thrill seekers enjoy the benefits of inline skating as it continues to grow as a lifestyle sport for all levels to experience. To learn more visit http://www.rollerblade.com, “like” Rollerblade on Facebook at http://www.facebook.com/RollerbladeUSA or follow the company on Twitter @GoRollerblade.

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Maddy McLean
People Making Good PR
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