New Summerville, S.C. Marketing Program Takes Flight

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Southern town offers nature-driven travel experience

Fall is a magical time in Summerville, beckoning visitors to come experience one of the Southeast’s most expansive natural aviary habitats, picturesque historic homes and gardens, and ample opportunities to actively enjoy the fresh air.

The launch of Summerville's new marketing program captures the "Sweet Life" through promotion of the revamped downtown at Hutchinson Square, walking tours of historic homes and gardens and various other attractions.

Just 25 minutes from downtown Charleston, Summerville’s bustling downtown is a great place to start a visit. Locally owned boutiques, eateries and breweries fuel sightseeing.

Self-guided walking tours of historic homes and gardens can take an entire sun-drenched afternoon; stop by the town’s visitor center at 402 N. Main Street for a map. Follow those with tours of nearby, centuries-old plantations and historic sites.

Birding, Gardening and Historic Homes
Nearby Beidler Forest was recently named #5 birding destination in the country by USA Today’s 10Best. The forest’s Four Holes Swamp is one of only 1,890 sites worldwide to receive global recognition as a Ramsar Wetland of International Importance.

Historic Magnolia Plantation consists of lush gardens through which flora and fauna-inclined visitors can meander. The fall season brings with it fresh mirabilis, roses, lycoris, crape myrtle, Mexican petunia and more plant life.

Visitors downtown can explore block after block of iconic architecture and enviable Southern gardens. One notable home on Summerville’s Walking Trail of Homes and Flowers is the Elizabeth Arden House at 208 Sumter Avenue. In 1938, cosmetics executive Elizabeth Arden purchased the southern Victorian-style home as a summer home.

Lovers of unique items can immerse themselves in the area’s antiques shops that dot the downtown streets, and make for a fun shopping spree http://www.VisitSummerville.com/antiquing.

Outdoor Recreation
Navigate the Edisto River by kayak or canoe through Edisto River Adventures http://edistoriveradventures.com/edisto-river-kayaking-day-tours/. With trips lasting approximately four hours, this calm river suits kayakers of all skill levels, with more challenging trips available for those who are more experienced or craving an adventure.

Summerville’s Sawmill Branch Trail is a paved path that is friendly to both running shoes and bikes. Ten feet wide, the trail easily fits the whole family. Extending more than six miles, the trail takes walkers and riders along the Sawmill Branch Canal and through a wooded area in the southern part of Summerville. Once in town, it’s easy to grab lunch or an ice cream to power the return trip.

After a vigorous day outdoors, guests can check in to one of the town’s charming B&Bs and Inns, many of which boast colorful histories their owners are excited to share. http://www.VisitSummerville.com/BandB

Saturdays from April through December, find locals and visitors alike gathered at the downtown Farmers Market. Now in its 25th year, the market features fresh produce, handcrafted foods and gifts, live entertainment and more. http://www.visitsummerville.com/farmersmarket

Dining and Entertainment
There are 100 bars and restaurants located in Summerville, such as Five Loaves, Triangle Char & Bar, Zest, and Graze, as well as dozens of parks, gathering places and public spaces for folks to explore and relax.

Spend the evening sipping cocktails at a sidewalk bistro table at Accent on Wine http://accentwine.com/, or join friends to try some South Carolina brews at Oak Road Brewery or Homegrown Brewhouse.

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Emily Portoghese
Visit Summerville
since: 09/2011
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