Foto Sushi: Catch of the Day Defies the Norm

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Newcomer to Stock Imagery Brings a Fresh Perspective

Foto Sushi, LLC is breathing new life into the mundane world of stock imagery by offering a custom library of unique portrait photography suitable for any project. As a new company addressing an unfulfilled need, Foto Sushi aims to disrupt the stagnancy of the industry by offering images created with designers and art directors in mind, something that distinguishes Foto Sushi from the giants.

“For years the stock photography industry has misunderstood the needs of designers when it comes to people images,” shares founder Jon Anderson. “As a seasoned Art Director and Creative Director, I’ve spent countless hours searching in vain for quality people images. The truth is that most of what’s out there is completely wrong for a designer’s needs. We set out with one goal; treat designers the way we would want to be treated.”

It took two years to develop Foto Sushi, LLC from the initial idea to the refined product being offered today. To realize his vision, Anderson recruited veterans from the creative world that shared his pain in the hunt for elusive, usable stock portrait imagery. Foto Sushi provides designers with the freedom of choice and creative flexibility that traditional stock agencies simply don’t deliver. “Sometimes I find an image I like, but I can’t find two more to match. Or, I find an image where the model is cropped, so I spend valuable hours rebuilding the side of the model’s head or shoulder. That’s time that most designers consider wasted,” says Anderson.

Foto Sushi has created its own library of authentic, never-before-seen models that come from all walks of life. Designers can choose between about a dozen expressions per model, and each model was shot under consistent lighting schemes so they can be easily grouped together. Each full-sized, high resolution image has been beautifully retouched to save designers more time. The canvases are large, but the models are always in focus (no soft depth of field) to make it easy to clip people out using programs like Adobe Photoshop. Lastly, Foto Sushi models are never cropped, so designers will never be inconvenienced with rebuilding an image. All of these features come with a simplified licensing agreement to make using Foto Sushi images hassle-free.

Anderson’s vision for Foto Sushi doesn’t stop at creating an excellent library of stock people images. Foto Sushi will be a go-to resource for designers. There will be free samples, articles on trends and best practices written by working designers, and tips and tricks for other topics like retouching and lighting.

About Foto Sushi: Foto Sushi is a stock imagery company based in Pleasant Hill, CA. Founded in 2016 and featuring new stock each week, Foto Sushi produces unique, custom portrait imagery for designers and the creative services industry.

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Jon Anderson
Foto Sushi
+1 415-412-3104
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Jon Anderson
since: 05/2016
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