ironSource Launches Industry-First Ad Engagement Intelligence in Major Mediation Update

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Feature Release Unveils Ad Engagement Toolset Providing Developers Unique User and Placement Performance Analytics to Further Maximize In-App Experiences and Revenue

We’re committed to continuously providing developers with the most innovative and effective tools for their app businesses, and allowing app developers to leverage more data is a huge part of that

Global technology powerhouse ironSource today announced a major feature release for its industry leading Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to improve engagement and retention.

The latest release will provide developers with the most comprehensive toolset to understand and manage where, when and how often their users are engaging in-app advertising. This level of control ensures an app’s ad experience is optimized for both engagement and user experience, two main contributing factors to healthy and ongoing ad revenues.

“IronSource’s new Unique User Analytics allows developers to understand their audiences in a way they could not before. It provides insightful ad engagement and revenue data across all integrated apps and users to help properly identify which ad sources and placements are performing the best,” said VP of Supply Side Platform, Adam Ben-David.

The division between ad network performance data and user level indicators makes it difficult for developers to discern between advertising and IAP revenue performance. The new user-level KPIs from ironSource, for the first time, translate ad monetization metrics into engagement KPI’s that developers can understand and align with their overall business, giving them a clear and digestible data-set to optimize engagement and user retention for both revenue streams. These metrics will provide key data such as Revenue per Active User, Revenue per Engaged User, Impressions per Engaged User and Engagement Rate, to name a few.

“In addition to Unique User-level data, we launched Frequency Capping and Delivery Pacing controls to provide developers with more authority on an ad placement-level. This is the second phase of our placement feature, which will now enable more flexible management of configuration and testing of individual ad units,” said Adam Ben-David, VP SSP, Developer Solutions, ironSource. “The latest controls will also provide engagement data for each ad placement, giving developers the ability to maximize impressions for individual ad units.”

ironSource deploys the industry’s most mature Mediation platform, covering both display and rewarded advertising. The solution is used by some of the world’s largest publishers including EA, GSN, Zynga, Big Fish, Crossy Road, Dots, and Kongregate.

“We’re committed to continuously providing developers with the most innovative and effective tools for their app businesses, and allowing app developers to leverage more data is a huge part of that” said Gil Shoham, CRO of ironSource. “The best, most sustainable monetization strategy takes user experience and engagement into account. Without those insights, developers are leaving money, and more importantly users, on the table.”

About ironSource

ironSource builds discovery, monetization, engagement and analytics tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry leading companies achieve greater business success, enabling them to find, understand, engage with and monetize their target audiences more effectively. Over 80K app developers are using our developer solutions, and our enterprise technology is shipping on hundreds of millions of devices worldwide, giving ironSource the ability to reach over 800 million unique users every month, globally.

Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul. Read more at

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