Technology-driven Digital Marketing Firm Partners With Local School District

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Katana, an audience media solutions provider headquartered in San Diego, is partnering with the South Bay Union School District to promote education and innovation.

South Bay Union School District and audience media solutions provider Katana, have partnered to promote an initiative that instills technology, creativity and innovation in the upper grade students of Central Elementary. Twice a week, students receive an opportunity to independently embrace passion projects in a dynamic classroom environment. Katana’s charitable donation will be used to fund classroom materials and resources.

The program, coined “Genius Hour,” is derived from Google’s Genius Hour and aligns with Katana’s mission statement to “Be Super Smart.” Katana strategically employs data as foundation for smarter media buying, integrating attribution insights and media solutions to drive effective campaigns.

“Some students are not motivated by the traditional learning environment," said Armando Lopez, the principal of Central Elementary. "When the teacher releases the students to research and create their own projects, the feeling of autonomy fosters more ownership, engagement and intrinsic motivation. We appreciate Katana for supporting our school by publicizing the importance of being technologically driven and utilizing computers to communicate great inspiring ideas every day at Central Elementary.”

Katana’s President, JJ Bannasch, attributes the partnership to Katana’s innovative proclivity and dedication to bringing advanced data and technology services to life. Founded with the mission of making advertising more relevant, Katana executes their proprietary Audience Yield Manager across digital campaigns for advanced analysis and intelligent advertising no other agency is capable of.

About Katana
Katana is an audience media solutions service provider located in San Diego, CA. Our elite team of digital media and marketing experts take advantage of large data sets and real-time advertising inventory in an innovative way, providing our clients with the most personalized and effective paid media and programmatic campaigns. Driven by our proprietary Audience Yield Manager™, Katana digital marketing campaigns deliver standout success by utilizing targeted market segmentation of high value audiences. For more information about Katana, visit


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