We can now leverage all the little bits of information gathered from our day-to-day teleprospecting activity, intelligence that would not otherwise be captured, and update and validate our vast database of contact records.
Houston, Texas (PRWEB) September 15, 2016
Over the last decade, SalesStaff has been at the forefront of the B2B demand generation industry, uncovering sales opportunities for their clients in the form of qualified appointments and leads. Recently, SalesStaff announced the launch of InteliData, an electronic data repository of over 250 million business contacts which is continuously updated and validated from thousands of live phone conversations daily, social profile updates, and several other data sources.
Any sales or marketing professional will concur that a campaign is only as good as the contact data used to fuel it. The InteliData suite of contact data serves to supercharge the sales campaigns SalesStaff executes for their clients. With InteliData, SalesStaff can provide their clients with more precise targeting of pre-qualified contacts with unparalleled sales intelligence. The effect on sales campaigns is tremendous. SalesStaff has cut down on the inefficiencies caused by targeting contacts that are inaccurate or no longer exist. And they have the ability to profile their clients’ target market with unmatched accuracy.
Since decision-maker data expires at a rate of 16% per year, InteliData acts as a conduit to SalesStaff’s live call activity – thousands of B2B decision-maker conversations monthly – and professional social data platforms to replenish expiring data with current and actionable contact information. Best of all, InteliData integrates with any CRM and marketing automation platform to provide seamless and real-time delivery of data developed through SalesStaff’s multichannel data development process.
“InteliData is a game-changer for our clients,” says Joseph Janecka, Vice President of Information Systems. “We can now leverage all the little bits of information gathered from our day-to-day teleprospecting activity, intelligence that would not otherwise be captured, and update and validate our vast database of contact records.” Janecka continues, “Combine that intelligence with social media profile information, and SalesStaff can fuel a variety of B2B campaigns with perfect-fit sales prospects. Long gone are the days of relying on company name, industry, and job title to profile potential prospects.”
But how is the data compiled? SalesStaff LLC thrives in the world of B2B appointment setting and lead generation, where the company combs their clients’ target markets for qualified sales opportunities. In the course of executing client campaigns, SalesStaff engages with B2B buyers through a variety of activity – including phone calls and emails. A by-product of that activity is the collection of sales intelligence about prospects – intelligence that can then be fed back into the InteliData ecosystem.
In addition, InteliData draws on external sources to aggregate new data, which is validated in the course of normal sales activity. SalesStaff also appends B2B contact data with information from social profiles. The result is an unprecedented database of B2B contacts that successfully integrates intelligence gathered from teleprospecting activity, social media profiles, and traditional sales processes.
SalesStaff CEO David Balzen commented, “In recent years, SalesStaff has invested heavily in our technology platforms, all with a specific objective: to connect our clients with their ideal buyers and to do it more rapidly and effectively. SalesStaff’s growing capabilities to integrate with its clients’ CRM and marketing automation platforms positions our company to serve actionable decision-maker data, deliver leads and appointments, and provide funnel impact reporting that is unprecedented for our industry.”
About SalesStaff
SalesStaff is a premier provider of appointment setting and intelligent demand generation services for high-tech and business-to-business companies. For more information, visit http://www.salesstaff.com or contact by phone 888-591-8022 Ext. 333. To schedule an interview with David Balzen or Joe Janecka, please contact 888-591-8022 or by email at info(at)salesstaff(dot)com.
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