Bill Larsen Joins San Francisco Brand Design Firm DDW

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DDW (formerly Deutsch Design Works) announced today that Bill Larsen has joined the firm as Director Client Services. Larsen will oversee DDW’s Client Services team and direct all client engagements.

Bill Larsen

Bill is totally committed to establishing long-term strategic partnerships with his clients.

Award winning design firm DDW announced that design veteran Bill Larsen has joined the agency and will take on the role of Director Client Services effective immediately.

Prior to DDW, Bill worked for Salt Branding, Voicebox Creative and Landor Associates, where he led the global airline practice and numerous complex branding programs for over ten years. Some of Bill’s clients have included 3M, American Airlines, AT&T, H&R Block, Jackson Family Wines, Microsoft, Jones, Lang LaSalle, Johnson & Johnson, Lifescan, Raphael House, Safeway, Seagate Technologies, Starbucks and United Airlines.

Fueled by passion and a commitment to excellence, Bill is a highly strategic senior-level branding professional, with extensive experience and a terrific track record of successfully leading clients, teams and offices – and driving success.

His cross-discipline global experience, including corporate identity systems, retail design, packaging systems and environmental experiences, is wildly diverse, spanning a myriad of categories, such as professional and financial services, airlines, technology, medical and pharma, petroleum, telecom, CPG and wine and spirits.

“Bill is totally committed to establishing long-term strategic partnerships with his clients. And he builds strong client relationships on insightful thinking and excellent client service,” says Mike Goefft, DDW Managing Director. “We are extremely lucky to have Bill on our team.”

About DDW
DDW ( is a San Francisco based brand design firm with nearly 20+ years experience helping clients create deep brand stories and fresh brand design. DDW specializes in brand positioning, brand identity, brand naming, package design, collateral design, retail design, and web design. Current clients include Alcatel, Anheuser-Busch, Big Heart Pet Brands, Campbell’s, Sprint, Seattle’s Best Coffee, The Men’s Wearhouse, Tria Beauty and The Non-GMO Project.

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Mike Goefft
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